利用社交媒体改善关系质量:以大学图书馆为例

Q2 Business, Management and Accounting International Journal of Electronic Customer Relationship Management Pub Date : 2018-11-30 DOI:10.1504/IJECRM.2018.10017459

Melissa Clark, Scott Bacon

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引用次数: 2

摘要

作为大学学术生活的中心，大学图书馆在学生如何看待他们与大学的关系方面发挥着重要作用。本研究分析了图书馆社交媒体的参与对学生与大学关系质量感知的影响。本研究中提出的假设得到了证实：在社交媒体上关注图书馆与学生对其与大学关系质量的感知呈正相关；对多种图书馆服务感兴趣的学生可能会报告说，他们认为与大学的关系更高质量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Utilising social media to improve relationship quality: the case of the university library

As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling