共享经济中的伦理:创造一个合法的营销渠道

IF 0.7 Journal of Marketing Channels Pub Date : 2017-04-03 DOI:10.1080/1046669X.2017.1347005

Tracy L. Gonzalez-Padron

{"title":"共享经济中的伦理:创造一个合法的营销渠道","authors":"Tracy L. Gonzalez-Padron","doi":"10.1080/1046669X.2017.1347005","DOIUrl":null,"url":null,"abstract":"The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust and reputation. We draw from the stakeholder, trust, and institutional theory literature to explore ways to encourage conformity of practices in the relatively infant marketing channel of the sharing economy.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347005","citationCount":"47","resultStr":"{\"title\":\"Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel\",\"authors\":\"Tracy L. Gonzalez-Padron\",\"doi\":\"10.1080/1046669X.2017.1347005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust and reputation. We draw from the stakeholder, trust, and institutional theory literature to explore ways to encourage conformity of practices in the relatively infant marketing channel of the sharing economy.\",\"PeriodicalId\":45360,\"journal\":{\"name\":\"Journal of Marketing Channels\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2017-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/1046669X.2017.1347005\",\"citationCount\":\"47\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Channels\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/1046669X.2017.1347005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Channels","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1046669X.2017.1347005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 47

摘要

共享经济是一种颠覆性的商业模式，涉及交通、住宿、家庭服务和其他服务领域。在本文中，我们研究了依赖于信任和声誉的共享经济商业模式中的伦理问题。我们从利益相关者、信任和制度理论文献中，探索如何在共享经济这个相对幼稚的营销渠道中鼓励实践的一致性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel

The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust and reputation. We draw from the stakeholder, trust, and institutional theory literature to explore ways to encourage conformity of practices in the relatively infant marketing channel of the sharing economy.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Marketing Channels BUSINESS-

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.