转型奢侈品研究(TLR):促进奢侈品发展的议程

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2022-10-26 DOI:10.1177/02761467221135547
Wided Batat
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引用次数: 4

摘要

本文为引入一个新框架的新兴研究流奠定了基础:变革性奢侈品研究(TLR)。该框架概念化了奢侈品生态系统与人们福祉之间的关系,这受到奢侈品生产和消费实体之间的互动以及宏观环境因素的影响。TLR框架是奢侈品研究、宏观营销文献和变革性消费者研究的交叉点。该框架侧重于奢侈品领域的个人和社区的福祉。TLR提供了奢侈品消费领域(包括消费者的不同档案)与奢侈品生产领域实体(如员工、供应商、组织和社区)之间的互动如何由宏观层面的奢侈品利益相关者塑造的整体观点。其中包括机构、公共政策制定者、学者和科技公司。它们如何在经济、认知、情感和社会层面影响个人和集体的福祉?这一框架有助于学者们接受一种变革性的奢侈品研究心态,以推动研究奢侈品对人们福祉影响的文献。
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Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being
This article lays the foundations for an emerging research stream introducing a new framework: transformative luxury research (TLR). The framework conceptualizes the relationship between the luxury ecosystem and people's well-being, which is affected by the interaction between luxury production and consumption entities as well as macroenvironment elements. The TLR framework lies at the intersection of luxury research, macromarketing literature, and transformative consumer research. The framework focuses on the well-being of individuals and communities involved in the luxury field. TLR provides a holistic view of how interactions between the luxury consumption sphere, including different profiles of consumers, and the entities of the luxury production sphere (e.g., employees, suppliers, organizations, and communities), are shaped by macro-level luxury stakeholders. Among them are institutions, public policymakers, academics, and technology firms. How do they all affect the individual and collective well-being at the economic, cognitive, emotional, and social levels? This framework helps scholars embrace a transformative luxury research mindset to advance the literature examining the impact luxury has on people's well-being.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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