Entre o profano e o sagrado: ritos, símbolos e mitos na campanha de um time de futebol brasileiro

This study aims to understand the sacred from the space of a football field, the symbols evoked by the name of the stadium and, mainly, the aura of glory expressed by the name of an athlete who was part of a historical moment in the existence of the brazilian club Palmeiras that defended in the year 2015. To undertake the research, we elaborate a theoretical scope based on the postulates of Eliade, a scholar of the sacred and its manifestations. Also, due to the bias of the concepts of Jungian psychology, the imaginary of Durand and Maffesoli we weave arguments that strengthen the analysis performed. As a methodology, we use the mitochristic method of analysis proposed by Durand when conceiving the anthropological theory of image studies. This methodology allows us to analyze from the symbols the mythical narrative that is entangled in cultural objects, in this case, the question of the sacred associated with the achievements of a football team. The studies pointed to the imbrication between sacred, symbology and myths that are present in the relationship between a passionate crowd, the birth of a hero and his sacred space.