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Entre o profano e o sagrado: ritos, símbolos e mitos na campanha de um time de futebol brasileiro 在世俗与神圣之间:巴西足球队运动中的仪式、象征和神话
Q3 Social Sciences Pub Date : 2018-12-18 DOI: 10.20287/EC.N27.V1.A02
Heloisa Juncklaus Preis Moraes, L. Damazio, Luiza Liene Bressan
This study aims to understand the sacred from the space of a football field, the symbols evoked by the name of the stadium and, mainly, the aura of glory expressed by the name of an athlete who was part of a historical moment in the existence of the brazilian club Palmeiras that defended in the year 2015. To undertake the research, we elaborate a theoretical scope based on the postulates of Eliade, a scholar of the sacred and its manifestations. Also, due to the bias of the concepts of Jungian psychology, the imaginary of Durand and Maffesoli we weave arguments that strengthen the analysis performed. As a methodology, we use the mitochristic method of analysis proposed by Durand when conceiving the anthropological theory of image studies. This methodology allows us to analyze from the symbols the mythical narrative that is entangled in cultural objects, in this case, the question of the sacred associated with the achievements of a football team. The studies pointed to the imbrication between sacred, symbology and myths that are present in the relationship between a passionate crowd, the birth of a hero and his sacred space.
本研究旨在从一个足球场的空间中理解神圣,体育场的名字所唤起的象征,主要是一个运动员的名字所表达的荣耀的光环,这个运动员是巴西帕尔梅拉斯俱乐部在2015年卫冕的历史时刻的一部分。为了进行研究,我们以研究神圣及其表现形式的学者埃利亚德的假设为基础,阐述了一个理论范围。此外,由于荣格心理学概念的偏见,杜兰德和马菲索利的想象,我们编织论点来加强所进行的分析。作为一种方法论,我们在构思图像研究的人类学理论时使用了杜兰德提出的有丝分裂分析方法。这种方法使我们能够从符号中分析与文化对象纠缠在一起的神话叙事,在这种情况下,与足球队成就相关的神圣问题。这些研究指出,在充满激情的人群、英雄的诞生和他的神圣空间之间的关系中,存在着神圣、符号学和神话之间的交织。
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引用次数: 0
Access and appropriation of journalistic news on social networks in Brazil: Refining the notion of “participation” 巴西社交网络上新闻的获取和挪用:完善“参与”的概念
Q3 Social Sciences Pub Date : 2018-12-18 DOI: 10.20287/EC.N27.V1.A04
Telma Sueli Pinto Johnson, P. Farnese
This article examines forms of appropriation and mediated deliberation of news on the page of the centennial Brazilian newspaper O Estado de S. Paulo accessed through the global social networking platform Facebook. The study focuses on interactions among users from the point of view of quality of participation, going beyond common practices of (dis)liking and/or sharing. Comments to news articles posted by the newspaper are taken as a more active and detailed kind of participation for exchanging public communication argued by reasons. A comparative corpus of analysis was selected in the months of October 2015 and October 2016, totaling 386 posts and 1,911 comments, in order to understand and differentiate valid and responsible forms of participation able to construct and sustain democratic debate. One of the main findings was that 185 posts of the Estadão newspaper in our studied period of October 2015 generated 1,195 comments, but only 38% of these comments were considered to be qualified ones. One year later, data revealed completely different evidence. Although there were more posts on the Estadão page on Facebook, totaling 201, there were considerably fewer comments. Participation is discussed within the troubled political context and its relationship with the dramatic economic recession in the country.
这篇文章探讨了通过全球社交网络平台Facebook访问的巴西百年报纸《圣保罗国家报》页面上的新闻挪用和中介审议形式。这项研究从参与质量的角度关注用户之间的互动,超越了点赞和/或分享的常见做法。对报纸发表的新闻文章的评论被视为一种更积极、更详细的参与,以交流有理由的公众沟通。在2015年10月和2016年10月选择了一个比较分析语料库,共有386篇帖子和1911条评论,以了解和区分能够构建和维持民主辩论的有效和负责任的参与形式。其中一个主要发现是,在我们2015年10月的研究期间,《Estadão报》的185篇帖子产生了1195条评论,但这些评论中只有38%被认为是合格的。一年后,数据显示了完全不同的证据。尽管脸书上Estadão页面上的帖子更多,总计201条,但评论却少得多。参与是在动荡的政治背景下讨论的,以及它与该国急剧经济衰退的关系。
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引用次数: 0
“Era bom que trocássemos umas ideias sobre o assunto”: análise à retórica da tecnologia “我们应该就这个问题交换一些想法”:技术修辞分析
Q3 Social Sciences Pub Date : 2018-12-18 DOI: 10.20287/EC.N27.V1.A06
Pedro Filipe Xavier Mendonça
Technology, especially information and communication technologies, is a central variable in modern propaganda. Propaganda implies someone having powerful means of spreading a message, a possibility guaranteed by technique. This relationship can be drawn under a second form: technology as propagated content. The aim of this paper is to analyze this aspect, but articulating it with the material disposition of technology in everyday life as an also propagandistic way of presenting it. To this end, the concepts of "propaganda"by Jacques Ellul and "rhetoric"by Michel Meyer are articulated. In Ellul, propaganda is a totalizing practice; in Meyer, rhetoric is about questioning, an aspect sometimes absent of media - a fact associated with propaganda. It is believed that technology today presents itself as a totalization and with lack of questioning about its orientation. To demonstrate this, a set of cases and data are shown that identify the existence of a rhetoric of contundency in the communication of technology (called “front plane”) and in the experience of technical artifacts as consumer goods in everyday pragmatics (called “background plane”). In sum, an analysis is made of the state of the discussion about technical development, checking its weakness and highlighting its ethical and political implications.
技术,特别是信息和通信技术,是现代宣传的中心变量。Propaganda指某人拥有传播信息的强大手段,这种可能性由技术保证。这种关系可以用第二种形式来描述:作为传播内容的技术。本文的目的是分析这一方面,但将其与日常生活中的技术物质配置结合起来,作为一种宣传的呈现方式。为此,雅克·埃卢尔的“宣传”和米歇尔·迈耶的“修辞”概念得到了明确的阐述。在Ellul,宣传是一种综合实践;在梅耶看来,修辞是关于质疑的,这是媒体有时缺乏的一个方面——一个与宣传有关的事实。人们认为,今天的技术表现为一种总体化,对其方向缺乏质疑。为了证明这一点,展示了一组案例和数据,这些案例和数据确定了在技术交流(称为“前平面”)和在日常语用学中作为消费品的技术工件的经验(称为“背景平面”)中存在的偶然修辞。总之,对技术发展的讨论状态进行了分析,检查其弱点并突出其伦理和政治含义。
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引用次数: 0
Redes, ativismo e mobilizações públicas. Ação coletiva e ação conectada 网络、行动主义和公众动员。集体行动和关联行动
Q3 Social Sciences Pub Date : 2018-12-18 DOI: 10.20287/EC.N27.V1.A14
Isabel Babo
With the common and dominant use of digital social networks, new communication and collective mobilization practices emerged, as well as new configurations of acting and manifesting in public. In this essay, we ask where collective action begins and ends in relation to the connective action (Bennett and Segerberg, 2012), admitting that these modalities or logics of action can be mitigated, in a hybrid regime. To do this, we begin by understanding communication as both action and participation, then examine collective, situated and public action and finally consider the connective action. We intend to discuss the permeable boundaries between connective action and collective action, with reference to the movement “Que se lixe a Troika” (“To hell with troika!”), which emerged on digital social networks and had protests on the street in the 15th September 2012 and the 2th March 2013. At the same time, the network’s activism and the mobilization in the street are questioned. Therefore, the purpose is to question if the digitally networked action or the connective action, which brings together several users, can constitute a collective action.
随着数字社交网络的普遍和主导使用,出现了新的沟通和集体动员实践,以及在公共场合表演和表现的新配置。在这篇文章中,我们询问了集体行动相对于连接行动的起点和终点(Bennett和Segerberg,2012),承认在混合制度中,这些行动模式或逻辑可以得到缓解。为此,我们首先将沟通理解为行动和参与,然后考察集体行动、情境行动和公共行动,最后考虑联系行动。我们打算讨论连接行动和集体行动之间的可渗透边界,参考“三驾马车去死吧!”运动,该运动出现在数字社交网络上,并于2012年9月15日和2013年3月2日在街头举行抗议。与此同时,该网络的行动主义和街头动员也受到质疑。因此,目的是质疑数字网络行动或将几个用户聚集在一起的连接行动是否可以构成集体行动。
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引用次数: 1
O xadrez enquanto narrativa ficcional 国际象棋作为一种虚构的叙事
Q3 Social Sciences Pub Date : 2018-11-16 DOI: 10.20287/ec.n27.v2.a07
D. Ribeiro
O xadrez e seguramente um dos jogos de tabuleiro mais valorizados e estudados no mundo contemporâneo. Sao inumeros os estudos, as monografias e os artigos especializados que esmiucam as diferentes fases das partidas de xadrez — abertura, meio-jogo, final —, procurando compreender as grandes ideias estrategicas e/ou as possibilidades taticas que atravessam as distintas partes do jogo. Existem, porem, outras facetas menos conhecidas ou mesmo inexploradas. O lado ficcional e uma delas. A semelhanca de uma historia apelativa, o xadrez tambem tem uma estrutura narrativa, recheada de  plot points  e de “volte-faces” imprevisiveis. A semelhanca de uma historia bem caracterizada, o xadrez tambem tem varias personagens que se movimentam nos tabuleiros, se enfrentam, e por vezes se matam. A semelhanca de uma historia atual, o xadrez tambem espelha os temas humanos, as suas ideologias, ou mesmo o “zeitgeist” de uma epoca. A presente comunicacao visa revelar essa outra faceta ficcional do xadrez menos conhecida, contribuindo deste modo para enriquecer o nosso olhar sobre esse jogo milenar, bem como para demonstrar que as partidas de xadrez poderao servir de suporte para intrigantes e fascinantes historias, umas vezes comicas, outras vezes tragicas.
国际象棋无疑是当代世界上最受重视和研究的棋盘游戏之一。有许多研究、专著和专门文章分析了国际象棋游戏的不同阶段——开局、中局、决赛——试图理解游戏不同部分的伟大战略思想和/或战术可能性。然而,还有其他鲜为人知甚至未被探索的方面。虚构的一面就是其中之一。与引人入胜的故事类似,《国际象棋》也有叙事结构,充满了情节点和不可预测的“变脸”。与一个特色鲜明的故事类似,国际象棋也有几个角色在棋盘上移动,面对面,有时还会互相残杀。与当前的历史类似,国际象棋也反映了人类的主题、意识形态,甚至一个时代的时代精神。本次交流旨在揭示国际象棋另一个鲜为人知的虚构方面,从而丰富我们对这一千禧年游戏的看法,并证明国际象棋游戏可以支持有趣和迷人的故事,有时滑稽,有时悲惨。
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引用次数: 1
O recurso ao Transmedia Storytelling para promoção da imagem de uma empresa de design e criatividade 使用Transmedia Storytelling来提升设计和创意公司的形象
Q3 Social Sciences Pub Date : 2018-11-16 DOI: 10.20287/EC.N27.V2.A02
M. Carvalho, A. Santos, N. Barbosa
Numa era cada vez mais saturada ao nivel de informacao e publicidade, e fundamental que as empresas comecem a explorar novos e diferentes meios e metodos para atingir o seu publico alvo. Neste artigo analisa-se o recurso ao  Transmedia Storytelling  como estrategia para promover a imagem de uma empresa de design e criatividade, tendo com base um caso concreto de utilizacao. Para o efeito, efetuou-se um levantamento de elementos que varios autores sugerem ser necessarios em estrategias de  Transmedia Storytelling . Posteriormente, desenhou-se e produziu-se um prototipo de uma estrategia de  Transmedia Storytelling . Numa fase final, este prototipo foi divulgado e avaliado por um grupo de pessoas com ligacao a empresa de design e criatividade e por um grupo de peritos da area do audiovisual. Os dados obtidos permitem obter um conhecimento mais aprofundado sobre a presenca de determinados elementos (agrupados por plataformas, participacao e experiencia) numa estrategia de  Transmedia Storytelling . A investigacao desenvolvida contribui ainda para apoiar o desenho, implementacao e aplicacao de estrategias de  Transmedia Storytelling  para promocao empresarial, tendo revelado que estas podem ser um meio interessante e inovador para promover a imagem e os valores que a empresa deseja transmitir aos seus clientes.
在一个信息和广告日益饱和的时代,公司必须开始探索新的、不同的手段和方法来接触目标受众。本文以一个具体的案例为基础,分析了使用Transmedia Storytelling作为提升设计和创意公司形象的策略。为此,我们对几位作者认为在跨媒体故事讲述策略中必要的元素进行了调查。随后,设计并制作了一个跨媒体故事讲述策略的原型。在最后阶段,这个原型由与设计和创意公司有联系的一群人和一组视听专家传播和评估。所获得的数据使我们能够更深入地了解跨媒体故事讲述策略中某些元素(按平台、参与度和经验分组)的存在。这项研究也有助于支持跨媒体故事讲述策略的设计、实施和应用,以进行商业推广,并表明这些策略可以成为一种有趣和创新的手段,来宣传公司想要传达给客户的形象和价值观。
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引用次数: 0
Em busca da felicidade: uma narrativa 《追求幸福:叙事》
Q3 Social Sciences Pub Date : 2018-11-16 DOI: 10.20287/EC.N27.V2.A06
L. Mendes
Uma das narrativas com mais historia e peso na nossa mentalidade e, com certeza, a narrativa da felicidade. Em particular a partir de Aristoteles, impos-se o habito de se determinar a felicidade como finalidade da vida humana. Ora, esta concepcao (da existencia humana) e, precisamente, uma narrativa (que corresponde a um paradigma historicamente condicionado) e, por isso, admite alternativas. O nosso proposito, nesta comunicacao, e confrontar a narrativa da felicidade com uma alternativa ao seu nucleo duro. Assim, colocaremos a hipotese de que a pior coisa que pode acontecer a um sujeito e viver feliz toda a vida. Para analisar a nossa hipotese – de que o pior que pode acontecer ao humano e viver feliz toda a vida – estudaremos, com o cuidado possivel, duas narrativas. Em primeiro lugar, analisaremos o episodio dos comedores de lotus, na  Odisseia , de Homero. E, em segundo lugar, abordaremos o  Admiravel Mundo Novo , de Aldous Huxley.
这是我们思维中最具历史意义和分量的故事之一,当然也是关于幸福的故事。特别是从亚里士多德开始,确立了将幸福作为人类生活目的的习惯。然而,这种(人类存在的)概念是一种叙事(与历史条件范式相对应),因此允许其他选择。在这次交流中,我们的目的是用一种替代其核心的方法来面对幸福的叙述。因此,我们将假设一个人可能发生的最糟糕的事情就是幸福地度过一生。为了分析我们的假设——人类可能发生的最糟糕的事情是幸福地度过一生——我们将尽可能仔细地研究两种叙述。首先,我们将分析荷马的《奥德赛》中吃莲花的情节。其次,我们将讨论奥尔德斯·赫胥黎的《美丽新世界》。
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引用次数: 1
Narrative games in ergodic media 遍历式媒体中的叙事游戏
Q3 Social Sciences Pub Date : 2018-11-16 DOI: 10.20287/EC.N27.V2.A04
Miguel Carvalhais, Pedro Cardoso
Computational media allow the development of very particular relationships with readers. Their nature allows them to register static information, as well as complex and contingent behaviours, that they are then capable to operationalise, becoming interactive and immersive.  These media exist in a dual state, between a surface layer and a subface layer. These two are inextricably connected, with the subface often becoming a black box that can only be peered at through its surface effusions, that simultaneously mediate and isolate it. The procedural layer of the subface can however be discovered through a process of virtuosic interpretation that allows readers to form a theory of system , to breed empathy with it, and ultimately, to transfer some processes to the human’s mind. This paper focuses on how virtuosic interpretation is developed, how from it stems the development of a unique type of aesthetic experience, how is it that computational media become narrative games that involve readers in anamorphosis, and how narrative develops from a dialectics of aporia and epiphany.
计算媒体允许与读者发展非常特殊的关系。它们的性质允许它们记录静态信息,以及复杂和偶然的行为,然后它们能够操作,变得交互式和沉浸式。这些介质以双重状态存在于表层和亚表层之间。这两者有着千丝万缕的联系,地下常常成为一个黑盒子,只能通过其表面的积液来窥视,同时调解和隔离它。然而,潜台词的程序层可以通过精湛的解读过程被发现,这一过程允许读者形成一个系统理论,与之产生共鸣,并最终将一些过程转移到人类的头脑中。本文关注的是艺术诠释是如何发展的,如何从中衍生出一种独特的审美体验,计算媒体是如何成为让读者参与变形的叙事游戏的,以及叙事是如何从幻觉和顿悟的辩证法中发展起来的。
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引用次数: 3
Narrativa cinematográfica e realismo indireto: para uma abordagem fenomenológica da narratividade 电影叙事与间接现实主义:一种现象学的叙事方法
Q3 Social Sciences Pub Date : 2018-11-16 DOI: 10.20287/EC.N27.V2.A08
Filipe Martins
O cinema esta intimamente ligado a performatividade, a qual tende a insinuar um afastamento do real. Mas o cinema tambem reclama uma relacao estreita com o real, reconhecivel, desde logo, na busca incessante do artista pela «autenticidade». Esta aparente contradicao constitui, parece-nos, o cerne do problema estetico. Mas que real e este que o cinema procura? De que forma e que o real aparece implicado na experiencia cinematografica? A tradicao realista que se firmou na teoria do cinema ao longo do seculo XX (com nomes como Kracauer, Bazin ou Deleuze) defende, geralmente, uma recusa da narrativa e uma valorizacao do imediatismo das imagens. Neste artigo, partindo da analise dos conceitos de «narratividade» e «real», propomos uma reflexao critica sobre a tese realista que relaciona a «autenticidade» do cinema com uma recusa da narratividade.
电影与表演密切相关,表演往往暗示着与现实的背离。但在艺术家不断寻找“真实性”的过程中,电影也要求从一开始就与真实、可识别的事物建立密切的关系。这种明显的矛盾似乎是审美问题的核心。但是,影院正在寻找的究竟是什么呢?真实是如何在电影拍摄体验中表现出来的?整个20世纪在电影理论中确立的现实主义传统(名字如克拉考、巴津或德勒兹)通常主张拒绝叙事,欣赏图像的即时性。本文从“叙事性”和“真实性”两个概念的分析入手,对将电影的“真实”与拒绝叙事联系起来的现实主义命题进行了批判性反思。
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引用次数: 1
Pluralismo ou Paralelismo? O comentário político nos noticiários do prime-time na televisão portuguesa 多元主义还是Paralelism?葡萄牙电视台黄金时段新闻的政治评论
Q3 Social Sciences Pub Date : 2018-05-31 DOI: 10.20287/EC.N26.V1.A19
Rita Figueiras
This study about political commentary in the newscasts looks at commentary as an indicator of the relationship between the media and politics in Portugal. In order to do that, the profile of commentators is analyzed in both free-to-air and cable network chan- nels, from 2000 to 2015. The quantitative and longitudinal analysis showed that television commentary slots are occupied mainly both by journalists and politicians, and that the increasing presence of  one profile did not imply the declining presence of the other throughout time. The study also showed a division of the commentary slots between the power parties and a stronger presence of commentatos coming from the right-wing parties. Results indicate that the interactional models between the media and politics theorized by the concepts of political paral- lelism and journalistic interventionism help us to argue that the media coalition around the power parties and also the autonomy of the media are both explanatory factors of how prime-time commentary has evolved throughout time. This study suggests that primetime punditry reflects and it is also a consequence of the complex relationship between media and politics in Portugal.
这项关于新闻广播中的政治评论的研究将评论视为葡萄牙媒体与政治关系的一个指标。为了做到这一点,从2000年到2015年,我们分析了免费电视和有线电视网络频道的评论员情况。定量和纵向分析表明,电视评论时段主要由记者和政治家占据,而且随着时间的推移,一种形象出现的增加并不意味着另一种形象出现的减少。该研究还显示,权力政党之间的评论时段有所划分,右翼政党的评论更多。结果表明,以政治平行主义和新闻干预主义为理论基础的媒体与政治的互动模式有助于我们论证围绕权力政党的媒体联盟以及媒体的自主性都是黄金时段评论如何演变的解释因素。这项研究表明,黄金时段的权威言论反映了葡萄牙媒体与政治之间复杂的关系,也是这种关系的结果。
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引用次数: 1
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Estudos em Comunicacao
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