服务提供商对作为产品的豪华旅游体验的看法

IF 3.1 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-06-23 DOI:10.1080/15022250.2021.1946845
Riina Iloranta, R. Komppula
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引用次数: 9

摘要

本研究探讨了芬兰服务提供商对豪华旅游体验作为一种产品的看法及其面临的挑战。为了检验这个产品的本质,我们分析了11个服务提供商的叙述访谈。研究结果表明,服务提供商根据客户的需求和动机为奢侈品体验提供先决条件,这可能会增加奢侈品体验的意义。其目的是通过认识到客户的不同价值期望,使客户感到特别。芬兰的奢华旅游体验旨在提供享乐或幸福的体验,在这种体验中,大自然中的活动和与人的接触创造了内在的客户价值,客户的积极参与带来了体验价值。此外,由于体验的背景是非商业性的,奢侈品的商业方面与体验相结合,因此可能存在获得审慎价值的可能性。研究表明,当代豪华旅游体验产品可以基于不同的体验价值元素,而不是传统豪华目的地所享受的体验。此外,该研究支持了奢侈品服务应被视为一个连续体的观点。
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Service providers’ perspective on the luxury tourist experience as a product
This study explores service providers’ perceptions of the luxury tourist experience as a product and its challenges in Finland. To examine the essence of this product, eleven narrative interviews with service providers were analyzed. The findings indicate that service providers facilitate prerequisites for a luxury experience based on the customer’s needs and motivations which may add meaningfulness. The aim is to make the customer feel special by recognizing the different value expectations of the customer. The Finnish luxury tourist experience aims to provide hedonic or eudaimonic wellbeing experiences, in which activities in nature and encounters with people create intrinsic customer value, and the customer’s active participation leads to experiential value. Furthermore, as the context of the experience is a non-commercial one where commercial aspects of the luxury product are combined with the experience, the possibility to gain prudential value may be present. The study suggests that the contemporary luxury tourist experience product can be based on different experiential value elements than those experiences enjoyed in traditional luxury destinations. Furthermore, the study supports the view that luxury services should be seen as a continuum.
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来源期刊
CiteScore
7.90
自引率
8.30%
发文量
14
期刊介绍: Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.
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