Popular Islamist Authoritative Parenting: A Contest of Identity in Islamic Education for Early Childhood

Purpose - This article aims to explain the values ​​of Islamism that are reproduced in animated videos of children, the religious style that is developed, and the identity of parenting that is constructed and contested. Methods - The study was conducted qualitatively with a phenomenological approach, namely by constructing understanding, motivation, and parenting practices reproduced in animated videos. Data were collected through video documentation and analyzed by discourse analysis. Findings - It is concluded that: 1)the Islamism reproduced in the animation of Nussa leads to the development of Salafism values ​​in early childhood care. 2) This development uses the Salafi religious style as a parenting style and practice which I call the popular Islamist authoritative parenting model. 3) This parenting model is encouraged to gain symbolic power in order to win authority in the field of early childhood care. Research limitation - The research was conducted on 30 animated videos of Nussa which were published in the first season. Originality/Value - The findings of this study provide an overview of popular Islamist authoritative parenting that is promoted as a model of Islamic early childhood care.