COVID-19大流行期间影响电子钱包使用意愿的因素

Kelvin Lee Yong Ming, M. Jais
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引用次数: 15

摘要

新冠肺炎疫情重塑了马来西亚人的生活方式。政府推出了各种激励措施来鼓励非接触式交易。在2019冠状病毒病大流行期间,马来西亚的电子钱包交易也出现了激增。然而,对于电子钱包使用量快速增长背后的原因,人们并没有达成共识。本研究旨在通过将政府支持、感知风险和社会影响作为影响电子钱包使用的潜在因素来填补知识空白。使用谷歌Forms对598名受访者的调查数据进行整理,并使用基于协方差的结构方程模型(CB-SEM)进行分析。研究结果证实,感知有用性、政府支持、感知风险和社会影响与电子钱包使用态度呈正相关。这种态度也与用户使用钱包的意图呈正相关。本研究的结果可能有助于政策制定者制定有效的战略,以便在2019冠状病毒病大流行期间捕捉用户使用电子钱包的意图。该研究还建议政府加大激励力度,加快无现金社会的形成。有关组织还应提高公众对电子钱包在防止病毒传播方面的作用的认识。
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Factors Affecting the Intention to Use E-Wallets during the COVID-19 Pandemic
The COVID-19 pandemic has reshaped the lifestyle of Malaysians. The government has introduced various incentives to encourage contactless transactions. Malaysia has also expe- rienced a spike in e-wallet transactions during the COVID-19 pandemic. However, there is no consensus on the reasons behind the rapid increase in the usage of e-wallets. This study aims to fill a knowledge gap by incorporating government support, the perceived risk, and social influence as the potential factors affecting the use of e-wallets. Survey data were collated from 598 respondents using Google Forms and analyzed using covariance-based structural equation modeling (CB-SEM). The findings confirm that perceived usefulness, government support, the perceived risk, and social influence are positively related to the attitude toward the usage of e-wallets. This attitude is also positively related with the user’s intention of using the wallets. The outcomes of this study may assist policymakers to devise effective strategies that are able to capture the users’ intentions to use e-wallets during the COVID-19 pandemic. This study also recommends that the government increases the incentives to speed up the formation of a cash- less society. The related organizations should also enhance public awareness on the usefulness of e-wallets in preventing virus transmission. 
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来源期刊
CiteScore
2.00
自引率
14.30%
发文量
15
审稿时长
40 weeks
期刊介绍: An objective of the Gadjah Mada International Journal of Business (GamaIJB) is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. The GamaIJB is intended to be the journal for publishing articles reporting the results of research on business. The GamaIJB invites manuscripts in the areas: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
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