A bifactor model of U.S. parents’ attitudes regarding mediation for the digital age

ABSTRACT Parents use digital-specific strategies to mitigate online risks and augment online benefits of digital technology in their children’s lives. The goal of this study was to develop and validate a measure of parents’ attitudes about mediation of digital technology. An internet-based survey was administered to 460 parents of children and adolescents in the United States. Exploratory bifactor analysis revealed one general factor, reflecting general parenting attitudes, and four digital-specific factors: discursive mediation, restrictive mediation and monitoring, participatory mediation, and mediation by modeling. Confirmatory factor analysis supported a bifactor model of the Digital Parental Mediation Attitudes Scale (DPMAS); the general factor explained shared variance related to parenting style and skills in general, while the mediation factors represented digital-specific attitudes. Construct validity was evidenced in differential associations between mediation factors and parenting efficacy, influence, child age, and parent and child technology use patterns. Impact Summary Prior State of Knowledge: Research exploring the effectiveness of digital parenting strategies (e.g. discursive and restrictive mediation) has not conceptualized or measured these constructs consistently. This limits the extent to which scholars, policy makers, and parents can draw conclusions about the efficacy of digital parental mediation. Novel Contributions: To facilitate a coherent evidence base about digital parenting, the current study developed and validated a quantitative measure of US parents’ attitudes about mediation related to digital and social technologies using structural equation modeling. Practical Implications: The Digital Parenting Mediation Attitude Scale (DPMAS) assess parents’ attitudes across four dimensions (discursive, restrictive/monitoring, participatory, modeling) and can assist in the development and evaluation of interventions to support youth and families in a dynamic and rapidly evolving technological environment.