{"title":"假新闻网络模型:应对假新闻战略传播的概念框架","authors":"Mohammad Ali","doi":"10.1080/1553118X.2021.1988616","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article analyzes the entire life span of a corporate fake-news report as a case study, proposing a conceptual framework for strategic fake-news communication. Using the confirmation-bias theoretical model, this qualitative textual analysis examines the most widely circulated tweets of a fake-news item about Nike, 603 replies to the tweets, users’ biographical profiles (e.g., political affiliations), the role of opinion leader(s), and relevant prior contexts. The findings provide in-depth insight into how people believe fake news and how their conversations about fake news (re)shape the victim brand’s social realities. Overall, the findings of this study illustrate a “Fake-News Network Model” that explains the underlying mechanisms of how a fake-news item functions together with other aspects (e.g., context, perception, opinion leaders, and cognitive processes), prompting certain people to believe particular fake-news reports and, discuss the victim brand (e.g., Nike) based on that perceived truth. The article discusses the implications of this network model for both fake-news researchers and strategic communication professionals.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Fake-News Network Model: A Conceptual Framework for Strategic Communication to Deal with Fake News\",\"authors\":\"Mohammad Ali\",\"doi\":\"10.1080/1553118X.2021.1988616\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This article analyzes the entire life span of a corporate fake-news report as a case study, proposing a conceptual framework for strategic fake-news communication. Using the confirmation-bias theoretical model, this qualitative textual analysis examines the most widely circulated tweets of a fake-news item about Nike, 603 replies to the tweets, users’ biographical profiles (e.g., political affiliations), the role of opinion leader(s), and relevant prior contexts. The findings provide in-depth insight into how people believe fake news and how their conversations about fake news (re)shape the victim brand’s social realities. Overall, the findings of this study illustrate a “Fake-News Network Model” that explains the underlying mechanisms of how a fake-news item functions together with other aspects (e.g., context, perception, opinion leaders, and cognitive processes), prompting certain people to believe particular fake-news reports and, discuss the victim brand (e.g., Nike) based on that perceived truth. The article discusses the implications of this network model for both fake-news researchers and strategic communication professionals.\",\"PeriodicalId\":39017,\"journal\":{\"name\":\"International Journal of Strategic Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Strategic Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/1553118X.2021.1988616\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1553118X.2021.1988616","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Fake-News Network Model: A Conceptual Framework for Strategic Communication to Deal with Fake News
ABSTRACT This article analyzes the entire life span of a corporate fake-news report as a case study, proposing a conceptual framework for strategic fake-news communication. Using the confirmation-bias theoretical model, this qualitative textual analysis examines the most widely circulated tweets of a fake-news item about Nike, 603 replies to the tweets, users’ biographical profiles (e.g., political affiliations), the role of opinion leader(s), and relevant prior contexts. The findings provide in-depth insight into how people believe fake news and how their conversations about fake news (re)shape the victim brand’s social realities. Overall, the findings of this study illustrate a “Fake-News Network Model” that explains the underlying mechanisms of how a fake-news item functions together with other aspects (e.g., context, perception, opinion leaders, and cognitive processes), prompting certain people to believe particular fake-news reports and, discuss the victim brand (e.g., Nike) based on that perceived truth. The article discusses the implications of this network model for both fake-news researchers and strategic communication professionals.
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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