体育运动已经改变了,你可以打赌:体育运动中非审美的兴起

Q2 Social Sciences Explorations in Media Ecology Pub Date : 2023-06-01 DOI:10.1386/eme_00161_1
C. Hillman
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引用次数: 0

摘要

本文的目的是分析体育话语和消费中的非审美现象,强调体育管理文化的创业逻辑。特别是,我谈到了分析在体育运动中日益增长的重要性,以及体育博彩和日常幻想体育的发展,这些都是非审美的模拟形式,以及它们如何体现新自由主义的哲学及其创业精神。这些与体育作为一种美学活动依赖于)的著作进行了对比,以表明尽管分析、体育博彩和日常幻想体育可以促进体育的营销潜力,特别是在年轻人口中,但这些转变是以体育作为重要文化意义来源为代价的。
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Sports have changed, you can bet on it: The rise of the non-aesthetic in sports
The purpose of this article is to analyse what is described as the non-aesthetic within the discourse and consumption of sports, which emphasizes the entrepreneurial logic of its management culture. In particular, I address the growing importance of analytics in sports as well as the growth of sports gambling and daily fantasy sports, which are simulated forms of the non-aesthetic, and how each of these embodies the philosophy of neo-liberalism and its entrepreneurial ethos. These are contrasted with the sports as an aesthetic activity relying upon the writings of ) to illustrate that, while analytics, sports gambling and daily fantasy sports can contribute towards the marketing potential of sports, particularly among younger demographics, these shifts come at the sacrifice of sports as a source of important cultural meaning.
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来源期刊
Explorations in Media Ecology
Explorations in Media Ecology Social Sciences-Cultural Studies
CiteScore
0.70
自引率
0.00%
发文量
24
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