To better understand crowds and crowd control practices in the digital media environment, this article briefly probes two institutions that practice ‘crowd control’ online: a cybersecurity company called CrowdStrike and a social media analytics service called CrowdTangle. These two firms continue the discourses of crowd theory in the traditions of criminologist Scipio Sighele and crowd psychologist Gustave Le Bon, adjusted for the new affordances of digital technology. The digital media environment affords infrastructure for forensically individualizing and influencing mass behaviour in the styles of Foucauldian and Deleuzian discipline, control and ‘moulding’. The probe concludes by emphasizing the political stakes of increasingly sophisticated crowd control infrastructures made possible through digital media environments.
{"title":"Strike and tangle: Crowd control in the digital media environment","authors":"R. L. Bince","doi":"10.1386/eme_00175_7","DOIUrl":"https://doi.org/10.1386/eme_00175_7","url":null,"abstract":"To better understand crowds and crowd control practices in the digital media environment, this article briefly probes two institutions that practice ‘crowd control’ online: a cybersecurity company called CrowdStrike and a social media analytics service called CrowdTangle. These two firms continue the discourses of crowd theory in the traditions of criminologist Scipio Sighele and crowd psychologist Gustave Le Bon, adjusted for the new affordances of digital technology. The digital media environment affords infrastructure for forensically individualizing and influencing mass behaviour in the styles of Foucauldian and Deleuzian discipline, control and ‘moulding’. The probe concludes by emphasizing the political stakes of increasingly sophisticated crowd control infrastructures made possible through digital media environments.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139242788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This editorial reflects on the 2023 Media Ecology Association Convention in New York and points out areas of common ground between the convention and this issue of the journal.
这篇社论回顾了在纽约举行的 2023 年媒体生态协会大会,并指出了大会与本期期刊的共同点。
{"title":"Finding something interesting","authors":"Margaret Cassidy","doi":"10.1386/eme_00168_2","DOIUrl":"https://doi.org/10.1386/eme_00168_2","url":null,"abstract":"This editorial reflects on the 2023 Media Ecology Association Convention in New York and points out areas of common ground between the convention and this issue of the journal.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Toy unboxing videos are a popular and lucrative form of children’s entertainment on YouTube. This essay undertakes a media (auto)poetics of these videos and their relationship to children’s play through an integrated analysis of technology (media ecology), text (rhetorical criticism) and participant experience (autoethnography). Based on this analysis, I argue that toy unboxing videos foster and promote a form of ‘play as advertising’ via three key structural features: (1) repetition of the interest-excitement affect, (2) object fetishization and (3) direct address. In a concluding section of the essay, I reflect on the implications of the preceding analysis for digital media criticism, online advertising and children’s play.
{"title":"YouTube and the restructuring of play: A media (auto)poetics of toy unboxing videos","authors":"Brian L. Ott","doi":"10.1386/eme_00173_1","DOIUrl":"https://doi.org/10.1386/eme_00173_1","url":null,"abstract":"Toy unboxing videos are a popular and lucrative form of children’s entertainment on YouTube. This essay undertakes a media (auto)poetics of these videos and their relationship to children’s play through an integrated analysis of technology (media ecology), text (rhetorical criticism) and participant experience (autoethnography). Based on this analysis, I argue that toy unboxing videos foster and promote a form of ‘play as advertising’ via three key structural features: (1) repetition of the interest-excitement affect, (2) object fetishization and (3) direct address. In a concluding section of the essay, I reflect on the implications of the preceding analysis for digital media criticism, online advertising and children’s play.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this article we examine the role of the body in constituting specific social interactions via religious media ecologies from the perspective of the enactive embodied cognition. Religious media ecologies give affordances for conversation and interaction which amplify not only religious but also social beliefs and turn subjective judgements into an intersubjective reality. Hence, despite the traditional emphasis on rational, verbal forms of social interaction, we consider the human body to be something of a cognitive pattern or map, representing important social senses and relations. Thematizing the proximity between embodied cognition and religious media ecologies can bring together philosophy and sociology, while addressing a range of prominent thinkers in an original way.
{"title":"Enactive approach to social interactions in religious media ecologies","authors":"Mariano Navarro, Mindaugas Briedis","doi":"10.1386/eme_00170_1","DOIUrl":"https://doi.org/10.1386/eme_00170_1","url":null,"abstract":"In this article we examine the role of the body in constituting specific social interactions via religious media ecologies from the perspective of the enactive embodied cognition. Religious media ecologies give affordances for conversation and interaction which amplify not only religious but also social beliefs and turn subjective judgements into an intersubjective reality. Hence, despite the traditional emphasis on rational, verbal forms of social interaction, we consider the human body to be something of a cognitive pattern or map, representing important social senses and relations. Thematizing the proximity between embodied cognition and religious media ecologies can bring together philosophy and sociology, while addressing a range of prominent thinkers in an original way.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article identifies a variety of magical motifs that appear in ads and that consequently shape the popular practices of consumerism. In this context, magic refers to visual and textual content that suggest the world is suffused with supernatural forces and agencies. The author briefly discusses some basic approaches to the study of magic in advertising, proceeds to identify the range of magical themes that reliably appear in ads, and discusses an assignment that can be used to guide students towards a deeper understanding of this key aspect of consumerism.
{"title":"Magic in advertising: Key themes for analysis","authors":"V. Berdayes","doi":"10.1386/eme_00174_7","DOIUrl":"https://doi.org/10.1386/eme_00174_7","url":null,"abstract":"This article identifies a variety of magical motifs that appear in ads and that consequently shape the popular practices of consumerism. In this context, magic refers to visual and textual content that suggest the world is suffused with supernatural forces and agencies. The author briefly discusses some basic approaches to the study of magic in advertising, proceeds to identify the range of magical themes that reliably appear in ads, and discusses an assignment that can be used to guide students towards a deeper understanding of this key aspect of consumerism.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"272 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This Keynote address from the 23rd annual convention of the Media Ecology Association in Rio de Janeiro marked the presentation of The Walter J. Ong Award for Career Achievement in Scholarship. The address explores how Ong approached his own scholarship and how that scholarship offers a method for media ecology research. Rather than to propose a system, Ong instead suggests a method to find one’s way through problems of communication and knowledge.
在里约热内卢举行的第 23 届媒体生态学协会年会上,沃尔特-J-翁(Walter J. Ong)荣获了 "沃尔特-J-翁学术成就奖"。该演讲探讨了翁如何处理自己的学术研究,以及该学术研究如何为媒体生态学研究提供方法。与其说翁提出了一个系统,不如说他提出了一种方法,让我们找到解决传播和知识问题的途径。
{"title":"Finding Ong’s way through: Walter Ong’s method for media ecology","authors":"Paul Soukup","doi":"10.1386/eme_00169_1","DOIUrl":"https://doi.org/10.1386/eme_00169_1","url":null,"abstract":"This Keynote address from the 23rd annual convention of the Media Ecology Association in Rio de Janeiro marked the presentation of The Walter J. Ong Award for Career Achievement in Scholarship. The address explores how Ong approached his own scholarship and how that scholarship offers a method for media ecology research. Rather than to propose a system, Ong instead suggests a method to find one’s way through problems of communication and knowledge.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"96 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a purposefully enacted form of praxis, this article represents a feminist methodological approach guided by the author’s personal introduction into choice works of feminist scholarship. By employing feminist epistemologies, this article demonstrates that each of our realities of understanding is made possible by our own differing subjective situations and our resonance towards difference. Throughout the piece, multiple parallel philosophical and ontological orientations are suggested in efforts to theoretically connect a broad array of feminist theories and praxis with canonic tenants of media ecology (such as language play, creation of counter-environments and breakdowns as breakthroughs). Written prior to the ‘Gender and Media Ecology’ invited Special Issue of EME, Dr. bird provides their own survey of ‘Gender and Media Ecology’, suggesting foundational means of future critical pursuits. The ultimate aim of this work is to invite future, even more expansive critical media ecological scholarship to continue similar efforts, which would provide even more holistically intersectional and invaluable means of challenging taken-for-granted institutional and societal norms inside the field of media ecology and beyond.
{"title":"Towards a critical media ecology: Gender and media ecology","authors":"B. Bowen","doi":"10.1386/eme_00172_1","DOIUrl":"https://doi.org/10.1386/eme_00172_1","url":null,"abstract":"As a purposefully enacted form of praxis, this article represents a feminist methodological approach guided by the author’s personal introduction into choice works of feminist scholarship. By employing feminist epistemologies, this article demonstrates that each of our realities of understanding is made possible by our own differing subjective situations and our resonance towards difference. Throughout the piece, multiple parallel philosophical and ontological orientations are suggested in efforts to theoretically connect a broad array of feminist theories and praxis with canonic tenants of media ecology (such as language play, creation of counter-environments and breakdowns as breakthroughs). Written prior to the ‘Gender and Media Ecology’ invited Special Issue of EME, Dr. bird provides their own survey of ‘Gender and Media Ecology’, suggesting foundational means of future critical pursuits. The ultimate aim of this work is to invite future, even more expansive critical media ecological scholarship to continue similar efforts, which would provide even more holistically intersectional and invaluable means of challenging taken-for-granted institutional and societal norms inside the field of media ecology and beyond.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"36 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Review of: Story and Structure: A Complete Guide, Leon Conrad (2022) Glastonbury: The Squeeze Press, 528 pp., ISBN 978-0-95563-913-5, h/bk, $50.00 ISBN 978-1-90606-925-4, p/bk, $38.99
回顾:故事与结构:莱昂-康拉德(2022 年),《故事与结构:完全指南》,格拉斯顿伯里:压榨出版社,528 页,ISBN 978-0-95563-913-5,合订本,50.00 美元 ISBN 978-1-90606-925-4,平装本,38.99 美元
{"title":"Story and Structure: A Complete Guide, Leon Conrad (2022)","authors":"A. Tsigkas","doi":"10.1386/eme_00177_5","DOIUrl":"https://doi.org/10.1386/eme_00177_5","url":null,"abstract":"Review of: Story and Structure: A Complete Guide, Leon Conrad (2022) Glastonbury: The Squeeze Press, 528 pp., ISBN 978-0-95563-913-5, h/bk, $50.00 ISBN 978-1-90606-925-4, p/bk, $38.99","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"32 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the spirit of Dada and/or Fluxus, these works of visual poetry (vispo) explore the relationship between language and meaning, figures and grounds, highlighting the materiality of letters and ways of seeing.
{"title":"From ‘Copy Left’","authors":"Serse Luigetti","doi":"10.1386/eme_00176_7","DOIUrl":"https://doi.org/10.1386/eme_00176_7","url":null,"abstract":"In the spirit of Dada and/or Fluxus, these works of visual poetry (vispo) explore the relationship between language and meaning, figures and grounds, highlighting the materiality of letters and ways of seeing.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"2020 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Billy Wilder’s 1950 movie Sunset Boulevard has been widely analysed as a portrayal of the demise of Hollywood’s traditional values with the introduction of modern technology. This article revisits the iconic film in a new light to uncover a relationship between its plot and characters and Marshall McLuhan’s theory of hot and cool media. In the transition period after silent movies’ displacement by talking pictures, two characters get involved in an unsettling story about Old Hollywood, obsession and obsolescence. Their contrasting personalities, heavily influenced by the different environments they come from, can be seen as examples of the hot and cool personalities described by McLuhan in Understanding Media: The Extensions of Man. This article demonstrates how analysing classic films in the context of media ecology theories can help us uncover a deeper meaning behind traditional plots and character archetypes.
{"title":"‘I am big. It’s the pictures that got small’: A look at Sunset Boulevard through Marshall McLuhan’s theory of hot and cool media and personalities","authors":"Desislava S. Stoeva","doi":"10.1386/eme_00171_1","DOIUrl":"https://doi.org/10.1386/eme_00171_1","url":null,"abstract":"Billy Wilder’s 1950 movie Sunset Boulevard has been widely analysed as a portrayal of the demise of Hollywood’s traditional values with the introduction of modern technology. This article revisits the iconic film in a new light to uncover a relationship between its plot and characters and Marshall McLuhan’s theory of hot and cool media. In the transition period after silent movies’ displacement by talking pictures, two characters get involved in an unsettling story about Old Hollywood, obsession and obsolescence. Their contrasting personalities, heavily influenced by the different environments they come from, can be seen as examples of the hot and cool personalities described by McLuhan in Understanding Media: The Extensions of Man. This article demonstrates how analysing classic films in the context of media ecology theories can help us uncover a deeper meaning behind traditional plots and character archetypes.","PeriodicalId":36155,"journal":{"name":"Explorations in Media Ecology","volume":"9 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}