Politeness as signs of difference: Semiotic differentiation and identity among Taiwanese in China

This study examines a prevalent discourse on Taiwanese politeness as part and parcel of identity and ideological work among Taiwanese residing in China. Using as data spontaneous discussions about politeness in interviews and online forum posts that evaluate politeness, this study explores how politeness is taken up as a sign to index Taiwan–China differences and how identity is simultaneously constructed throughout this ideological work, focusing on the succession of semiotic differentiations within or across talks and texts. Throughout this process, various qualitative contrasts are made and grouped by the soft/hard schema, and differentiation between Taiwan and China is constructed. The study also considers relevant historical and social conditions and explores how the complex Taiwan–China relations may give rise to the prevalence of such a discourse.