{"title":"这不仅仅是你说什么,而是你怎么说:用有效的内容减轻温室气体排放的影响","authors":"A. Bonsignore","doi":"10.55177/tc344445","DOIUrl":null,"url":null,"abstract":"Purpose: The goal of this article is to provide a tutorial for measuring the sustainability impacts of our content. Sustainability considerations should be just as important as the accessibility and usability of content. Fortunately, following our known best practices for effective\n content creation and governance also results in a smaller carbon footprint. This not only benefits the planet but also positions content creators as valuable business assets. Method: An extensive literature review led to the development of processes and guidelines that connect our existing\n best practices for content with a new paradigm for sustainable content. Results: This tutorial will examine five content scenarios and the relative impacts of each: modifications to individual web pages, content governance (removal of redundant, outdated, and trivial content), email\n blasts, videos, and podcasts. Metrics will be provided for justifying content decisions to management, and recommendations will be given for both optimizing usability and sustainability. Conclusion: Merging established best practices for content creation and curation with measurable\n energy-to-emissions data gives us powerful tools for justifying content choices and demonstrating measurable value to both the organization and the planet.","PeriodicalId":46338,"journal":{"name":"Technical Communication","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"It's Not Just What You Say, It's How You Say It: Mitigating the Impacts of Greenhouse Gas Emissions with Effective Content\",\"authors\":\"A. Bonsignore\",\"doi\":\"10.55177/tc344445\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: The goal of this article is to provide a tutorial for measuring the sustainability impacts of our content. Sustainability considerations should be just as important as the accessibility and usability of content. Fortunately, following our known best practices for effective\\n content creation and governance also results in a smaller carbon footprint. This not only benefits the planet but also positions content creators as valuable business assets. Method: An extensive literature review led to the development of processes and guidelines that connect our existing\\n best practices for content with a new paradigm for sustainable content. Results: This tutorial will examine five content scenarios and the relative impacts of each: modifications to individual web pages, content governance (removal of redundant, outdated, and trivial content), email\\n blasts, videos, and podcasts. Metrics will be provided for justifying content decisions to management, and recommendations will be given for both optimizing usability and sustainability. Conclusion: Merging established best practices for content creation and curation with measurable\\n energy-to-emissions data gives us powerful tools for justifying content choices and demonstrating measurable value to both the organization and the planet.\",\"PeriodicalId\":46338,\"journal\":{\"name\":\"Technical Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2023-02-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technical Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.55177/tc344445\",\"RegionNum\":4,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technical Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.55177/tc344445","RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
It's Not Just What You Say, It's How You Say It: Mitigating the Impacts of Greenhouse Gas Emissions with Effective Content
Purpose: The goal of this article is to provide a tutorial for measuring the sustainability impacts of our content. Sustainability considerations should be just as important as the accessibility and usability of content. Fortunately, following our known best practices for effective
content creation and governance also results in a smaller carbon footprint. This not only benefits the planet but also positions content creators as valuable business assets. Method: An extensive literature review led to the development of processes and guidelines that connect our existing
best practices for content with a new paradigm for sustainable content. Results: This tutorial will examine five content scenarios and the relative impacts of each: modifications to individual web pages, content governance (removal of redundant, outdated, and trivial content), email
blasts, videos, and podcasts. Metrics will be provided for justifying content decisions to management, and recommendations will be given for both optimizing usability and sustainability. Conclusion: Merging established best practices for content creation and curation with measurable
energy-to-emissions data gives us powerful tools for justifying content choices and demonstrating measurable value to both the organization and the planet.