砂拉越的电子商务准备情况评估

IF 0.8 Q4 COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS Acta Informatica Pragensia Pub Date : 2021-09-10 DOI:10.18267/j.aip.153
Ahmad Termidzi Bin Serojai, Hamimah Binti Ujir, Irwandi Hipni Bin Mohamad Hipiny
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引用次数: 0

摘要

本研究探讨了砂拉越人采用电子商务的因素。其中一个因素是网络安全意识的水平。由于缺乏对该主题的研究,我们旨在评估砂拉越人对电子商务的准备情况。提出了一个基于感知风险(PR)、感知有用性(PU)和感知产品质量(PQ)以及砂拉越采用电子商务服务的意图(I)的研究模型。然后通过SmartPLS软件使用各种有效性测试,如项目可靠性、结构有效性、收敛有效性和判别有效性,来测试所提出模型的有效性。一旦确定了模型的有效性,就使用结构方程模型来研究模型的强度,然后才能对假设进行检验。通过使用SmartPLS来计算效果大小f2。每个变量的指标值也绘制在重要性性能矩阵分析(IPMA)中。基于对砂拉越128名终端用户的调查数据,研究发现PU是采用电子商务服务的最关键因素,其次是PQ。令人惊讶的是,公关在砂拉越人采用电子商务服务的意图中没有发挥任何作用。研究结果提出了以下几个重要关键点:(i)砂拉越政府及其电子商务合作伙伴应重点教育砂拉越人民网络安全的重要性,以防止在砂拉越经济数字化的尝试中发生网络相关犯罪并造成大规模破坏;(ii)砂拉越人更喜欢功能性电子商务服务;(iii)还应保持电子商务产品的质量;以及(iv)开发商应关注其产品的实用性,以确保其服务能够被砂拉越人民所采用。
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E-Commerce Readiness Assessment in Sarawak
This study explores the factors of e-commerce adoption among Sarawakians. One of the factors is the level of cybersecurity awareness. We aim to assess the readiness for e-commerce among Sarawakians due to the lack of study conducted on the subject. A research model based on the perceived risk (PR), perceived usefulness (PU) and perceived quality of products (PQ), and the intention (I) of adoption of e-commerce services in Sarawak is proposed. The validity of the proposed model is then tested using various validity tests such as item reliability, construct validity, convergent validity and discriminant validity via the SmartPLS software. Once the validity of the model has been determined, a structural equation model is used to study the strength of the model before the test of the hypothesis can be done. The effect size, f2, is calculated by using SmartPLS. The index value of each variable is also plotted in the importance-performance matrix analysis (IPMA). Based on the survey data from 128 end users in Sarawak, the study finds that PU is the most crucial factor in adopting e-commerce services, followed by PQ. Surprisingly, PR does not play any role in the intention of Sarawakians to adopt e-commerce services. The results suggest several important key points as follows: (i) the Sarawak Government and its e-commerce partners should focus on educating the people of Sarawak on the importance of cybersecurity to prevent cyber-related crimes from occurring and causing massive damage in Sarawak’s attempt to digitise its economy; (ii)Sarawakians prefer functional e-commerce services; (iii) the quality of e-commerce products should also be maintained; and (iv) the developers should focus on the usefulness of their products to ensure that their service can be adopted by the people of Sarawak.
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来源期刊
Acta Informatica Pragensia
Acta Informatica Pragensia Social Sciences-Library and Information Sciences
CiteScore
1.70
自引率
0.00%
发文量
26
审稿时长
12 weeks
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