Broadcasters’ content distribution and programming decisions in multi-channel environments: a literature review

ABSTRACT Despite the increasing digitisation, traditional media remains relevant. However, the importance of non-linear media is steadily growing. Thus, media companies face the challenge to target fragmented audiences by distributing content across different channels. By systematically reviewing existing research, this article identifies relevant determinants influencing broadcasters’ programming and content distribution decisions. In total, 103 articles were identified and reviewed. Based on underlying factors derived from programming and content distribution theories significant and important factors were extracted from the articles. The review (at hand) shows: decisions of broadcasting companies to distribute their content via multiple channels are influenced by many different factors. From a research perspective, the most relevant factors are the consumer demand, the revenue, the competitive environment and the attraction of an increasingly fragmented audience.