推拉型女性企业家创业过程案例研究

Q4 Business, Management and Accounting South Asian Journal of Business and Management Cases Pub Date : 2021-08-01 DOI:10.1177/22779779211028536
M. S. Alam, Kohinoor Biswas, M. M. Sulphey
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引用次数: 3

摘要

该研究提出了两种创业类型:需求驱动型和机会驱动型机会型企业家创业是为了追求机会,而“必要型”企业家则是基于需求的,并在没有替代就业机会的情况下尝试最佳选择。推拉效应类似于基于必要性和基于机会的创业。这项研究探索了创业过程中各个阶段的成功。尽管没有配偶的支持,这位进取型企业家还是证明了自己的韧性。这位企业家成功的背后是配偶的支持。关键发现是,成功受企业家的毅力、意志力和态度的影响。本案例的目的是研究创业的两种类型,基于他们成为企业家的动机——必要性驱动和机会驱动。它还考察了可能影响创业成功的各种因素。研究中讨论的两位企业家都有几个共同因素。两人的创业之所以成功,完全是因为他们的毅力、决心和更高的目标感。有多项证据表明,毅力是与积极结果相关的成功因素。本案例中研究的现象包括“机会”和“必要性”企业家。它还研究了创业中的推拉效应,这类似于基于机会的创业和基于必要性的创业。推企业家从事精品业务,拉企业家从事餐饮业务。研究结果表明,尽管存在许多缺点,但这位积极进取的企业家表现出了韧性。这位企业家的成功也涉及到配偶赡养。在这两种情况下,关键的发现是成功受企业家的毅力、意志力和态度的影响。此外,两位女企业家都没有获得任何贷款来资助她们的企业。研究中讨论的两位企业家都有一些共同因素。他们两个都受过教育。这两位企业家表现出了勇气、决心和更高的目标感。Grit被发现是一个成功因素,并与积极的结果有关。
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A Case Study on the Entrepreneurial Process of Push and Pull Women Entrepreneurs
The study presents two entrepreneurship typologies: necessity-driven and opportunity-driven. ‘Opportunity’ entrepreneurs start a business to pursue an opportunity, while ‘necessity’ entrepreneurship is requirement-based and attempts for the best option available in the absence of alternate employment opportunities. Push and pull effects are analogous to necessity-based and opportunity-based entrepreneurship. The study explored success through stages of the entrepreneurial process. The push entrepreneur proved her resilience despite the absence of spousal support. Behind the pull entrepreneur’s success was spousal support. The key findings are that success is influenced by the entrepreneur’s grit, willpower and attitude. The objective of the case is to study two typologies of entrepreneurship, based on their motivation to become an entrepreneur—necessity-driven and opportunity-driven. It also examines the various factors that could influence the success of entrepreneurship. Both entrepreneurs discussed in the study had several common factors. The two succeeded in their entrepreneurship due to their sheer grit, determination and a feeling of higher purpose. Multiple pieces of evidences exist to show that grit is a success factor linked to positive outcomes. The phenomenon studied in this case include ‘opportunity’ and ‘necessity’ entrepreneurs. It also studied the push and pull effects in entrepreneurship, which are analogous to opportunity-based and necessity-based entrepreneurship. The push entrepreneur was involved in boutique business, and pull entrepreneur was in catering business. The findings are that the push entrepreneur demonstrated resilience despite many drawbacks. The success of the pull entrepreneur’s involved spousal support too. In both cases, the critical finding is that success is influenced by the entrepreneur’s grit, willpower and attitude. Further, neither of the women entrepreneurs took any loan to fund their business. Both entrepreneurs discussed in the study had a few common factors. Both of them were educated. The two entrepreneurs exhibited grit, determination and a feeling of higher purpose. Grit has been found to be a success factor and linked to positive outcomes.
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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