Increasing Classroom Engagement in International Business Courses via Digital Technology

ABSTRACT Digital technology is an integral part of the new generation international business students in higher education. The new realities of a tech-savvy student profile require some upgrades in classroom settings within IB education. This study discusses the current challenges of instructors facing in the classroom. We propose some digital tools that can help to reduce learning barriers related to the syllabus, attention, real-life examples, and test anxiety in international business courses. The conceptualization of the paper is based on student engagement and active learning environment. We argue that traditional teaching methods have to be supported with digital technologies to increase teaching effectiveness. We conduct a combination of primary and secondary data research. In-depth interviews and teaching insights shared on the Internet help us to collect information on the challenges in teaching and possible digital solutions to overcome those obstacles. We propose 22 digital tools that educators can integrate into the IB classroom to improve the learning experience of students.