绘制Z世代购买行为的文献:使用VOSviewer进行文献计量学分析

IF 1.2 Q4 BUSINESS Innovative Marketing Pub Date : 2023-08-08 DOI:10.21511/im.19(3).2023.06
Pingxiu Li, Siti Hasnah Hassan
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引用次数: 0

摘要

Z世代在世界人口中所占比例最大,拥有积极的消费能力。他们出生在互联网信息时代,与其他几代人相比,他们有着不同的价值观和消费行为。尽管近年来对Z世代购买行为的研究显著增加,但该领域的文献计量学研究尤其少。本研究旨在通过对现有文献的分析,梳理Z世代购买行为的研究现状,识别Z世代的购买行为研究演变,确定重点研究热点,并探索未来的研究方向和优先建议。文献计量分析基于Scopus数据库中638篇关于Z世代购买行为的文献的引用信息。结果对Z世代购买行为领域的知识结构进行了梳理,并绘制了网络的可视化地图。基于关键词共现分析,确定了四个热门研究主题,即Z世代消费行为的影响因素、与其他世代消费者的比较研究、从人口统计学角度的分析和可持续消费行为研究。2001年至2022年对Z世代消费者消费习惯的研究可以分为三个阶段,与Z世代的成长过程有关。未来的研究应该集中在社交媒体对Z世代购买行为的影响以及他们消费模式的可持续性。
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Mapping the literature on Gen Z purchasing behavior: A bibliometric analysis using VOSviewer
Generation Z makes up the largest proportion of the world’s population and owns active spending power. Born in the internet information age, they have diverse values and consumer behaviors compared to other cohorts of generations. While there has been a significant increase in research on the purchasing behavior of Generation Z in recent years, there are particularly few bibliometric studies in this field. This study aims to sort out the current research status on the purchasing behavior of Generation Z, identify the evolution of purchasing behavior research of Generation Z, determine key research hotspots, and explore future research directions and priority suggestions by analyzing the current literature. The bibliometric analysis is based on the citation information of 638 literature items about Generation Z purchasing behavior in the Scopus database. The results sort out the knowledge structure of the purchasing behavior domain of Generation Z and draw a visual map of the network. Four popular research themes are identified based on keyword co-occurrence analysis, namely the influencing factors of Generation Z consumption behavior, the comparative study with other generations of consumers, the analysis from the perspective of human demography, and the study of sustainable consumption behavior. Studies on Generation Z consumers’ spending habits from 2001 to 2022 may be divided into three stages related to the growth process of Generation Z. Future research should focus on the influence of social media on the purchasing behavior of Generation Z and the sustainability of their consumption patterns.
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
期刊最新文献
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