光环效应与社会评价:组织地位如何塑造受众对企业环境声誉的认知

IF 4.2 4区 管理学 Q1 ENVIRONMENTAL STUDIES Organization & Environment Pub Date : 2020-09-01 DOI:10.1177/1086026619858878
Sangchan Park, Daegyu Yang, Hyeonjin Cha, Seobin Pyeon
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引用次数: 11

摘要

虽然企业普遍努力提高社会评价,但学者们指出,这种评价可能不能完全反映企业的实际业绩。将这种方法扩展到环境可持续性领域,我们关注社会评价启发式的重要性,并探讨企业的地位,或与环境绩效没有直接联系的广义评价,如何在塑造受众对其环境声誉的看法中发挥关键作用。利用178家全球公司的绿色声誉、地位和环境绩效的多个数据来源,我们的研究表明,企业的地位显著提高了普通消费者对其环境声誉的评价,并且地位效应因媒体框架而异。这些发现阐明了环境可持续性领域中地位、声誉和媒体提供的信息之间关系的丰富性和复杂性。
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The Halo Effect and Social Evaluation: How Organizational Status Shapes Audience Perceptions on Corporate Environmental Reputation
Although firms generally strive to enhance social evaluations, scholars have noted that such evaluations may not completely reflect actual performance of the firms. Extending this approach to the domain of environmental sustainability, we focus on the importance of social evaluation heuristics and explore how a firm’s status, or generalized evaluation not directly linked to environmental performance, plays a key role in shaping audience perceptions on its environmental reputation. Using multiple sources of data on 178 global companies’ green reputation, status, and environmental performance, our study shows that a firm’s status significantly enhances its environmental reputation assessed by general consumers and that the status effect varies significantly according to media frames. These findings illuminate the richness and complexity in the relations between status, reputation, and media-provided information in the area of environmental sustainability.
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来源期刊
CiteScore
11.20
自引率
5.70%
发文量
19
期刊介绍: Organization & Environment encourages informed discussion about the social roots and consequences of environmental problems and stimulates deeper reflection on the meaning and significance of the natural world. By critically examining the impact of human production and consumption systems on the natural environment, Organization & Environment develops new perspectives on organizations that encourage environmentally sensitive reflection, inquiry, and practice.
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