A Rationale for the Study of Unconscious Motivations of Climate Change, and How Ritual Practices Can Promote Pro-environmental Behaviour

Rationalist approaches to environmental problems such as climate change apply an information deficit model, assuming that if people understand what needs to be done they will act rationally. However, applying a knowledge deficit hypothesis often fails to recognize unconscious motivations revealed by social psychology, cognitive science, and behavioral economics. Applying ecosystems science, data collection, economic incentives, and public education are necessary for solving problems such as climate change, but they are not sufficient. Climate change discourse makes us aware of our mortality and prompts consumerism as a social psychological defensive strategy, which is counterproductive to pro-environmental behavior. Studies in terror management theory, applied to the study of ritual and ecological conscience formation, suggest that ritual expressions of giving thanks can have significant social psychological effects in relation to overconsumption driving climate change. Primary data gathering informing this work included participant observation and interviews with contemporary Heathens in Canada from 2018–2019.