Quality over Quantity: Nonmarket Values of Restoring Coastal Dunes in the U.S. Pacific Northwest

We design a choice experiment to examine public preferences for coastal dune ecosystem restoration in the U.S. Pacific Northwest. Dunes are a public good whose natural state is now rare. Respondents are asked to choose among hypothetical projects that vary by project size, restoration quality, recreation access, flooding risk, and cost. Restoration quality is defined as closeness to the natural ecosystem. We find that increasing restoration quality results in significantly higher welfare gains than increasing the size of restoration area. Maintaining recreation access is preferred, and programs with recreation restrictions yield positive willingness to pay only if accompanied by the highest restoration quality.