愿意在住宿场所支付溢价

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Hospitality & Society Pub Date : 2019-09-22 DOI:10.1386/HOSP_00006_1
Marietta Fragkogianni
{"title":"愿意在住宿场所支付溢价","authors":"Marietta Fragkogianni","doi":"10.1386/HOSP_00006_1","DOIUrl":null,"url":null,"abstract":"Although tourism research often involves the phenomenon of ‘willingness to pay premium prices’, it has under-researched the relevant propensity with respect to brand identification in the hospitality sector as a component of tourism activity overall. This study examines\n the perceptions of 328 holidaymakers leaving Athens, Greece. The findings unveiled relationships between multiple elements of brand identity, such as brand image, price and quality, need for belonging, need for uniqueness and the conformity to consumption trend. Moreover, they suggest that\n the stronger the brand identification, the less likely holiday makers are to pay premium prices. In addition to its theoretical and managerial contribution, the research presents relevant implications and provides suggestions for further study.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2019-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"Willingness to pay premium prices in accommodation establishments\",\"authors\":\"Marietta Fragkogianni\",\"doi\":\"10.1386/HOSP_00006_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although tourism research often involves the phenomenon of ‘willingness to pay premium prices’, it has under-researched the relevant propensity with respect to brand identification in the hospitality sector as a component of tourism activity overall. This study examines\\n the perceptions of 328 holidaymakers leaving Athens, Greece. The findings unveiled relationships between multiple elements of brand identity, such as brand image, price and quality, need for belonging, need for uniqueness and the conformity to consumption trend. Moreover, they suggest that\\n the stronger the brand identification, the less likely holiday makers are to pay premium prices. In addition to its theoretical and managerial contribution, the research presents relevant implications and provides suggestions for further study.\",\"PeriodicalId\":44644,\"journal\":{\"name\":\"Hospitality & Society\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2019-09-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Hospitality & Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/HOSP_00006_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Hospitality & Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/HOSP_00006_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 6

摘要

虽然旅游研究经常涉及“愿意支付高价”的现象,但它对酒店行业作为旅游活动整体组成部分的品牌识别的相关倾向研究不足。这项研究调查了328名离开希腊雅典的度假者的看法。研究结果揭示了品牌认同的多个要素之间的关系,如品牌形象、价格和质量、归属感需求、独特性需求和对消费趋势的遵从。此外,他们还认为,品牌认知度越高,度假者支付高价的可能性就越小。本研究除了在理论和管理上有所贡献外,还提出了相关的启示和进一步研究的建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Willingness to pay premium prices in accommodation establishments
Although tourism research often involves the phenomenon of ‘willingness to pay premium prices’, it has under-researched the relevant propensity with respect to brand identification in the hospitality sector as a component of tourism activity overall. This study examines the perceptions of 328 holidaymakers leaving Athens, Greece. The findings unveiled relationships between multiple elements of brand identity, such as brand image, price and quality, need for belonging, need for uniqueness and the conformity to consumption trend. Moreover, they suggest that the stronger the brand identification, the less likely holiday makers are to pay premium prices. In addition to its theoretical and managerial contribution, the research presents relevant implications and provides suggestions for further study.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Hospitality & Society
Hospitality & Society HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.30
自引率
0.00%
发文量
13
期刊最新文献
Emotional labour in the analysis of farm-based hospitality projects Constructing and performing hotel hospitality culture Hospitality & Society: Critical reflections on the theorizing of hospitality Private club culture in London and New York during the Victorian era Hospitality & Society: A bibliometric analysis and the evolution of its research agenda
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1