Fortalecimiento de valores en estudiantes universitarios: su incidencia en la agenda para el desarrollo municipal

The world is going through a great crisis of values, which shows the need to change the current model of formal education, in order to integrate programmatic contents that allow to build a world of values, raising the imminent need to reinforce them in higher education. As an objective, the values practiced by university students were analyzed, as well as their impact on the agenda for municipal development in Mexico, in order to generate strategies that allow them to reinforce them. It was carried out through a qualitative approach, making use of the in-depth interview and the descriptive method, employing phenomenology, based on a guide of 18 questions applied to 100 students, whose results were analyzed question-interview, emphasizing the recurrent answers, allowing students to carry out activities for municipal development through involvement in social work and social entrepreneurship projects.