{"title":"在线个性化定价是GDPR第22条禁止的自动决策:持怀疑态度的观点","authors":"Benjamin Wong","doi":"10.1080/13600834.2020.1860460","DOIUrl":null,"url":null,"abstract":"ABSTRACT Article 22 GDPR imposes a prima facie prohibition on certain forms of automated decision-making. It has been suggested that Article 22 GDPR may prohibit online personalised pricing, as online personalised pricing involves the making of automatic pricing decisions based on customers’ personal data. However, this paper will argue that Article 22 GDPR should not be relied upon to constrain online personalised pricing. Two main reasons are given in support of this argument. First, Article 22 GDPR does not in fact pose a significant obstacle to online personalised pricing. Second, there are good reasons why a prohibitory stance against online personalised pricing should not be adopted, and a transparency-centric approach should be preferred instead.","PeriodicalId":44342,"journal":{"name":"Information & Communications Technology Law","volume":"30 1","pages":"193 - 207"},"PeriodicalIF":1.8000,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13600834.2020.1860460","citationCount":"0","resultStr":"{\"title\":\"Online personalised pricing as prohibited automated decision-making under Article 22 GDPR: a sceptical view\",\"authors\":\"Benjamin Wong\",\"doi\":\"10.1080/13600834.2020.1860460\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Article 22 GDPR imposes a prima facie prohibition on certain forms of automated decision-making. It has been suggested that Article 22 GDPR may prohibit online personalised pricing, as online personalised pricing involves the making of automatic pricing decisions based on customers’ personal data. However, this paper will argue that Article 22 GDPR should not be relied upon to constrain online personalised pricing. Two main reasons are given in support of this argument. First, Article 22 GDPR does not in fact pose a significant obstacle to online personalised pricing. Second, there are good reasons why a prohibitory stance against online personalised pricing should not be adopted, and a transparency-centric approach should be preferred instead.\",\"PeriodicalId\":44342,\"journal\":{\"name\":\"Information & Communications Technology Law\",\"volume\":\"30 1\",\"pages\":\"193 - 207\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2021-05-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/13600834.2020.1860460\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information & Communications Technology Law\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13600834.2020.1860460\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"LAW\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information & Communications Technology Law","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13600834.2020.1860460","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"LAW","Score":null,"Total":0}
Online personalised pricing as prohibited automated decision-making under Article 22 GDPR: a sceptical view
ABSTRACT Article 22 GDPR imposes a prima facie prohibition on certain forms of automated decision-making. It has been suggested that Article 22 GDPR may prohibit online personalised pricing, as online personalised pricing involves the making of automatic pricing decisions based on customers’ personal data. However, this paper will argue that Article 22 GDPR should not be relied upon to constrain online personalised pricing. Two main reasons are given in support of this argument. First, Article 22 GDPR does not in fact pose a significant obstacle to online personalised pricing. Second, there are good reasons why a prohibitory stance against online personalised pricing should not be adopted, and a transparency-centric approach should be preferred instead.
期刊介绍：
The last decade has seen the introduction of computers and information technology at many levels of human transaction. Information technology (IT) is now used for data collation, in daily commercial transactions like transfer of funds, conclusion of contract, and complex diagnostic purposes in fields such as law, medicine and transport. The use of IT has expanded rapidly with the introduction of multimedia and the Internet. Any new technology inevitably raises a number of questions ranging from the legal to the ethical and the social. Information & Communications Technology Law covers topics such as: the implications of IT for legal processes and legal decision-making and related ethical and social issues.
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