{"title":"莫斯科网站上的QR码:不可见，还是与时俱进?","authors":"O. Suleimanova, M. Fomina, Natalia A. Chekmaeva","doi":"10.1080/08949468.2023.2168958","DOIUrl":null,"url":null,"abstract":"This article focuses on the small-format multimodal text “embedded” in Quick Response (QR) codes on Moscow’s historical buildings, which aims to reveal what means this city uses to translate the national legacy to the awareness of the general public via QR codes. Despite their continuing proliferation and omnipresence in all city domains the information power and mind-framing potential of QR codes have not received a comprehensive analysis yet. This article covers the application range, metadata layout, and typology of QR coded objects, going on to a structural analysis of the multimodal texts—which combine audial, visual and verbal codes—using a multidisciplinary approach.","PeriodicalId":44055,"journal":{"name":"Visual Anthropology","volume":"36 1","pages":"23 - 37"},"PeriodicalIF":0.4000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"QR Codes on Moscow Sites: Invisible Visibility, or Keeping Pace with the Changes?\",\"authors\":\"O. Suleimanova, M. Fomina, Natalia A. Chekmaeva\",\"doi\":\"10.1080/08949468.2023.2168958\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article focuses on the small-format multimodal text “embedded” in Quick Response (QR) codes on Moscow’s historical buildings, which aims to reveal what means this city uses to translate the national legacy to the awareness of the general public via QR codes. Despite their continuing proliferation and omnipresence in all city domains the information power and mind-framing potential of QR codes have not received a comprehensive analysis yet. This article covers the application range, metadata layout, and typology of QR coded objects, going on to a structural analysis of the multimodal texts—which combine audial, visual and verbal codes—using a multidisciplinary approach.\",\"PeriodicalId\":44055,\"journal\":{\"name\":\"Visual Anthropology\",\"volume\":\"36 1\",\"pages\":\"23 - 37\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Visual Anthropology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08949468.2023.2168958\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ANTHROPOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Visual Anthropology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08949468.2023.2168958","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ANTHROPOLOGY","Score":null,"Total":0}
QR Codes on Moscow Sites: Invisible Visibility, or Keeping Pace with the Changes?
This article focuses on the small-format multimodal text “embedded” in Quick Response (QR) codes on Moscow’s historical buildings, which aims to reveal what means this city uses to translate the national legacy to the awareness of the general public via QR codes. Despite their continuing proliferation and omnipresence in all city domains the information power and mind-framing potential of QR codes have not received a comprehensive analysis yet. This article covers the application range, metadata layout, and typology of QR coded objects, going on to a structural analysis of the multimodal texts—which combine audial, visual and verbal codes—using a multidisciplinary approach.
期刊介绍：
Visual Anthropology is a scholarly journal presenting original articles, commentary, discussions, film reviews, and book reviews on anthropological and ethnographic topics. The journal focuses on the study of human behavior through visual means. Experts in the field also examine visual symbolic forms from a cultural-historical framework and provide a cross-cultural study of art and artifacts. Visual Anthropology also promotes the study, use, and production of anthropological and ethnographic films, videos, and photographs for research and teaching.
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