衡量在线评论者的效率和排名:一种基于DEA的方法

IF 2.6 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-01-22 DOI:10.1080/1528008X.2022.2029665
Aakash Aakash, Abhishek Tandon, Anu Gupta Aggarwal
{"title":"衡量在线评论者的效率和排名:一种基于DEA的方法","authors":"Aakash Aakash, Abhishek Tandon, Anu Gupta Aggarwal","doi":"10.1080/1528008X.2022.2029665","DOIUrl":null,"url":null,"abstract":"ABSTRACT Online reviewers are site users who share their opinion & experience over the internet and influence the perception & purchasing intentions of potential customers. Therefore, considerable attention is needed to identify credible and trustworthy online reviewers. For marketing through electronic-word-of-mouth (eWOM), it is important to find those online reviewers who have the potential to spread the product image efficiently and can positively influence the buying intention of potential customers. In this paper, we develop an innovative model based on data envelopment analysis (DEA) to identify good quality reviewers that have a commendable impact on readers or potential customers, by considering the determinants related to credibility, trustworthiness, expertise, travel experience, and identity disclosure of online reviewers as inputs/outputs in the DEA-based models. We have also ranked the reviewers using the balance index (BI) based technique. The results of this paper will aid the e-marketers to understand the variables related to reviewers which help them in finding the highly influential reviewers available on their website. The managerial and theoretical implications are also discussed for the practitioners, business managers, and researchers in the e-service sector.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"211 - 236"},"PeriodicalIF":2.6000,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Measuring online reviewer efficiency and ranking: A DEA based approach\",\"authors\":\"Aakash Aakash, Abhishek Tandon, Anu Gupta Aggarwal\",\"doi\":\"10.1080/1528008X.2022.2029665\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Online reviewers are site users who share their opinion & experience over the internet and influence the perception & purchasing intentions of potential customers. Therefore, considerable attention is needed to identify credible and trustworthy online reviewers. For marketing through electronic-word-of-mouth (eWOM), it is important to find those online reviewers who have the potential to spread the product image efficiently and can positively influence the buying intention of potential customers. In this paper, we develop an innovative model based on data envelopment analysis (DEA) to identify good quality reviewers that have a commendable impact on readers or potential customers, by considering the determinants related to credibility, trustworthiness, expertise, travel experience, and identity disclosure of online reviewers as inputs/outputs in the DEA-based models. We have also ranked the reviewers using the balance index (BI) based technique. The results of this paper will aid the e-marketers to understand the variables related to reviewers which help them in finding the highly influential reviewers available on their website. The managerial and theoretical implications are also discussed for the practitioners, business managers, and researchers in the e-service sector.\",\"PeriodicalId\":46803,\"journal\":{\"name\":\"Journal of Quality Assurance in Hospitality & Tourism\",\"volume\":\"24 1\",\"pages\":\"211 - 236\"},\"PeriodicalIF\":2.6000,\"publicationDate\":\"2022-01-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Quality Assurance in Hospitality & Tourism\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/1528008X.2022.2029665\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Quality Assurance in Hospitality & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1528008X.2022.2029665","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0

摘要

摘要在线评论者是指通过互联网分享自己的观点和经验,并影响潜在客户的感知和购买意愿的网站用户。因此,需要相当多的注意力来识别可信和值得信赖的在线评论者。对于电子口碑营销,重要的是找到那些有潜力有效传播产品形象并能积极影响潜在客户购买意愿的在线评价者。在本文中,我们开发了一个基于数据包络分析(DEA)的创新模型,通过将在线评审员的可信度、可信度、专业知识、旅行体验和身份披露相关的决定因素作为基于DEA的模型中的输入/输出,来识别对读者或潜在客户有值得称赞影响的优质评审员。我们还使用基于平衡指数(BI)的技术对评审人员进行了排名。本文的结果将有助于电子营销人员了解与评审员相关的变量,这有助于他们在网站上找到具有高度影响力的评审员。还讨论了对电子服务行业从业者、企业经理和研究人员的管理和理论影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Measuring online reviewer efficiency and ranking: A DEA based approach
ABSTRACT Online reviewers are site users who share their opinion & experience over the internet and influence the perception & purchasing intentions of potential customers. Therefore, considerable attention is needed to identify credible and trustworthy online reviewers. For marketing through electronic-word-of-mouth (eWOM), it is important to find those online reviewers who have the potential to spread the product image efficiently and can positively influence the buying intention of potential customers. In this paper, we develop an innovative model based on data envelopment analysis (DEA) to identify good quality reviewers that have a commendable impact on readers or potential customers, by considering the determinants related to credibility, trustworthiness, expertise, travel experience, and identity disclosure of online reviewers as inputs/outputs in the DEA-based models. We have also ranked the reviewers using the balance index (BI) based technique. The results of this paper will aid the e-marketers to understand the variables related to reviewers which help them in finding the highly influential reviewers available on their website. The managerial and theoretical implications are also discussed for the practitioners, business managers, and researchers in the e-service sector.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Journal of Quality Assurance in Hospitality & Tourism
Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.00
自引率
18.20%
发文量
75
期刊介绍: The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
期刊最新文献
Customer-Oriented Behavior in Full-Service Restaurants: A Moderated-Mediation Model of Emotional Intelligence, Work Engagement, and Customer-Oriented Attitude Navigating Turbulence: The Impact of COVID-19 Stress on Flight Attendants’ Pro-Social Service Behavior and Job Dynamics Exploring the Intention of Travel Agencies to Adopt Chatbots: Integrating TOE and MGB Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator AR Service Quality and Adoption Intention in Museums: The Mediating Role of Perceived Value and the Moderating Effect of Intracultural Differences
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1