Una nueva apuesta de los cafeticultores chiapanecos. La estrategia del Símbolo de Pequeños Productores

This article analyzes whether the Small Producers’ Symbol (SPP in its Spanish initials), is a method that helps to determine whether this coordinating mechanism is a better option for peasant participation in terms of capacity building and empowerment for peasant organizations. We based our work on a review of the literature, an analysis of the objectives and premises of the initiative as outlined on the SPP website and printed materials, as well as on fieldwork with SPP-accredited organizations in the Altos region of Chiapas. Theoretical discussion is based on contributions from various disciplines that study the interstices of globalization as a social process from multiple perspectives: economic, philosophical, consumption and marketing, social movements, and confidence building.