流量和感知价值理论的要素及其对精酿啤酒消费者忠诚度的影响分析

Q2 Business, Management and Accounting Journal of International Food and Agribusiness Marketing Pub Date : 2020-09-27 DOI:10.1080/08974438.2020.1823929

Cristobal Rodolfo Guerra-Tamez, Mario César Dávila-Aguirre, José Nicolás Barragán Codina, Pablo Guerra Rodríguez

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引用次数: 11

摘要

本文通过体验事件探讨了流体验和感知价值在精酿啤酒消费者忠诚度中的作用。调查是在旅游和品尝中收集的，数据是。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

This manuscript addresses the role of flow experience and perceived value, in craft beer consumer loyalty, through experiential events. Surveys were collected in tours and tastings and the data was...

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.