利用互联网收集商业研究中的数据

IF 1.3 Q3 BUSINESS RAUSP Management Journal Pub Date : 2021-06-01 DOI:10.1108/rausp-04-2021-251
M. Ponchio, Nelson Lerner Barth, Felipe Zambaldi
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引用次数: 1

摘要

想象一下,一个硕士研究生面临着需要收集原始数据来进行商业领域的定量分析。获得学位的最后期限很紧,研究计划和收集数据的固有困难都令人恐惧。在互联网出现之前,另一种选择是方便的非概率抽样,它通常比概率抽样更容易、更快速地获得数据。因此,考虑到互联网在加速数据收集和降低成本方面的使用,商业研究人员应该考虑的优势和建议是什么?使用互联网进行调查对商业研究人员很有吸引力,因为它在速度、访问受访者和可以收集的大量数据方面具有优势。在线数据收集相对于离线数据收集的主要优点是节省时间、降低成本、简化数据制表和净化过程、灵活性和格式控制。然而,由于互联网上商业研究的数据收集大多是通过方便抽样的方式进行的,因此存在被调查者的注意力、样本代表性和控制等问题,这些问题可以被放大。此外,在在线调查中,自我选择偏差可能代表着严重的危险。在这篇短文中,我们借鉴了基于web的数据收集的样本代表性问题,然后我们讨论了两个常见的程序,以减轻其风险和挑战:
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Using the internet for data collection in business research
Introduction Imagine a master’s degree student facing the need to collect primary data to proceed into quantitative analysis in the business field. The tight deadline for getting the degree and the inherent difficulty in research planning and collecting data can both be frightening. Before the internet, the alternative would be a convenience non-probabilistic sampling, which is a generally easier and faster way to obtain data than probabilistic sampling. Thus, considering the internet’s use to speed up data collection and reduce costs, what are the advantages and recommendations to be accounted for by business researchers? The use of the internet to conduct surveys is attractive for business researchers due to its benefits in speed, access to respondents and the large amounts of data it can gather. The main advantages of online versus offline data collection are time-saving, cost reduction, simplified data tabulation and purification processes, flexibility and format control. However, there are issues related to respondents’ attention, sample representativeness and control, which can be amplified as most of the data collection for business research on the internet occurs through convenience sampling. Also, self-selection bias can represent severe jeopardy in online surveys. In this short essay, we draw on the problem of sample representativeness on Web-based data collection, and then we discuss it with emphasis on two common procedures to mitigate its risks and challenges:
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来源期刊
CiteScore
3.30
自引率
5.00%
发文量
22
审稿时长
30 weeks
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