Snap-along ethnography: Studying visual politicization in the social media age

In this article, we argue that two significant shifts, namely, the blurring of lives offline and online and the increasing significance of the visual character of these lives, pose new challenges to social science research methods. We propose the application of snap-along ethnography to address these challenges. Snap-along ethnography is an ethnographic method with three core features: (1) participant observation conducted simultaneously offline and online, (2) a concomitant analytical focus on the act of taking, sharing, posting and commenting on images and the content of the images taken, and (3) a research design that builds on the participants’ own, spontaneous and self-originating actions of taking images. We illustrate the application and benefits of the method with examples from an ongoing research on young people’s visual forms of political action.