Perceptions towards ecotourism practice and the willingness to pay: Evidence from Chilika coastal wetland ecosystem, Odisha

Empirical studies show that biodiversity conservation, ecotourism development, livelihoods of local people and ethnicity in protected areas significantly impact society's well-being. However, achieving the aforementioned goals is extremely difficult without strong support, commitment from host communities, and effective coordination among ecotourism stakeholders. This study sought to explore the perceptions of various stakeholders regarding the impacts and importance of ecotourism and their willingness to pay for ecotourism development and biodiversity conservation at Chilika Lake, Odisha. We conducted semi-structured interview of 250 respondents in different areas adjacent to Chilika Lake such as Balugaon, Barakul, Pathara and Khalikot. To grasp the above objectives, we used the contingent valuation method (CVM) and the Double Hurdle Model to identify the determinants of willingness to accept (WTA) and willingness to pay (WTP). Simple descriptive statistics were used to analyse the perception of ecotourism impacts. The study found that local people in the study region perceived both positive and negative impacts of ecotourism. There was sufficient evidence of conflicts of interest in resource use, limited community involvement in ecotourism planning and decision-making, and low economic benefits. However, the study also found that instead of a range of negative impacts, a variety of stakeholders expressed a willingness to develop ecotourism with the prospect of improving their various needs. The results of the empirical double hurdle model showed that the variables of education, total income, importance of the lake, level of awareness, and occupation significantly impacted the willingness to accept the offered payment. On the other hand, age, marital status, education, total income, importance of the lake, and level of awareness have a significant influence on the willingness of different stakeholders to pay the offered amount. A detailed understanding of ecotourism, consideration of socioeconomic and demographic characteristics, and the development of ecotourism products and services enables various stakeholders to adjust their behaviour towards sustainability, and can contribute to an effective information and planning process which may lead to greater promotion of ecotourism.