Navigating the Urban-Rural Divide: A Case Study of a Small-City Newspaper in the United States, 1920 - 1929

ABSTRACT Through a case study and historical textual analysis, this article explores how small-city newspapers offer a window into urbanism and identity formation in the early twentieth century. These newspapers pursued a content and circulation strategy that combined publishing characteristics associated with the mass circulation dailies and industrial journalism of major metropolitan areas with more community-oriented elements, such as booster content and hyperlocal news items. These newspapers operated as an important part of the early twentieth century American media system and represented a distinct type of publication that embraced the aspirational urbanism of local business interests and civic boosters. Despite flourishing literature on newspapers in twentieth century American society, large, urban areas tend to dominate scholarly analysis, while leaving out the sorts of communities that had a self-conscious experience of industrial modernity. By focusing analysis on the 1920s, this article explores how the Superior (Wisconsin) Telegram embraced this aspirational urbanism. It shows how the Telegram operated as a platform for its readers to navigate the tensions of the decade, articulate the city’s urban ambitions, and serve as a symbol of the city’s modern and progressive ideals.