中小企业国际化:文化和双边距离之谜——运用艾森哈特方法

Q4 Business, Management and Accounting South Asian Journal of Business and Management Cases Pub Date : 2023-08-01 DOI:10.1177/22779779231189013
Alima Buganova, Diptiman Banerji, S. Buganova
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引用次数: 0

摘要

中小型企业最近被发现是全球化的催化剂。然而,尽管人们对中小企业国际化越来越感兴趣,但在另一个国家开展业务也带来了一系列独特的挑战,如果中小企业的国际企业要取得成功,就必须克服这些挑战。对于运营效率是必要的,并且由于消费者行为的文化差异而增加了压力的行业(例如快餐连锁店),管理运营流程对于确保成功和增长至关重要。此外,由于各国品牌本地化要求的显著差异,传统商业模式的出口变得复杂,这迫使企业做出重大改变以满足当地客户的偏好。在这种情况下,中小企业如何确定和调整决定和采取行动应对外国市场进入和退出的关键障碍?为了回答这个问题,我们寻找了一个企业的理论样本(案例),该企业在同一时期内成功进入和经营了一些市场,并从其他市场退出。在这项调查中,我们使用Eisenhardt的比较案例方法,考察了俄罗斯披萨公司Dodo pizza逃离中国和英国的情况,以及它们在哈萨克斯坦的成功运营情况。在这项研究中,我们以每个国家的行动为例,并应用艾森哈特的比较案例方法来确定和理论化对组织在特定国家的行动和结果至关重要的国家背景因素。
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SME Internationalization as a Puzzle of Cultural and Bilateral Distances: Using the Eisenhardt Approach
Small and medium-sized enterprises (SMEs) have recently been discovered to function as catalysts for globalization. However, despite the increasing interest in the internationalization of SMEs, doing business in another country offers its own unique set of challenges that must be overcome if an SME’s international venture is to be successful. For sectors where operational efficiency is necessary and there are added pressures due to cultural differences in consumer behaviour (e.g., fast-food chains), managing the operations process is essential for ensuring success and growth. Furthermore, the export of the conventional business model becomes complicated because of the significant variations in brand localization requirements across nations, which force businesses to make significant changes to cater to local client preferences. Given this scenario, how can an SME identify and adjust the critical barriers towards deciding and acting on foreign market entry and exit? To answer this question, we looked for a theoretical sample (case) of a business that successfully entered and operated in some markets and exited from others within the same period. In this investigation, we examine the Russian pizza company Dodo Pizza’s exodus from China and the UK as compared to their successful operations in Kazakhstan using Eisenhardt’s comparative case methodology. We use each country’s operations as a case in this research and apply Eisenhardt’s comparative case methodology to identify and theorize the factors of national context essential to the organization’s actions and outcomes in a given country.
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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