谁通过YouTube消费政治新闻?:OMA框架在韩国YouTube使用中的应用

IF 0.3 4区 社会学 Q3 AREA STUDIES Korea Observer Pub Date : 2022-11-30 DOI:10.29152/koiks.2022.53.4.601
Jeonghun Han
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引用次数: 0

摘要

本研究分析了在韩国高选择媒体环境中,包括政治兴趣、媒体信任和认知能力在内的个人动机如何影响YouTube的新闻消费。在实证分析中,我们使用了一个具有全国代表性的数据集,在涉及YouTube的用户树类型中区分受访者,即非用户、非新闻消费者和新闻消费者。应用样本选择的二元反应模型,我们解决了潜在的选择素偏见,并证明政治利益是导致个人通过YouTube消费新闻的最强动机。此外,随着个人对传统新闻媒体的信任度降低,政治利益的积极影响也在增加。然而,我们没有发现任何证据表明通过YouTube进行的新闻消费偏向于特定的政党或意识形态取向。
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Who Consumes Political News through YouTube?: An Application of the OMA Framework to YouTube Use in South Korea
This study analyzes how individual motivations including political interest and media trust and cognitive abilities affect news consumption through YouTube in a high choice media environment of South Korea. In the empirical analysis, we use a nationally representative dataset differentiating respondents in tree types of users concerning YouTube - namely, non-users, non-news consumers, and news consumers. Applying a binary response model with sample selection, we resolve a potential selectin bias and prove that political interest is the strongest motivation leading individuals to consume news through YouTube. In addition, the positive impact of political interest is shown to increases as individuals trust less traditional news media. However, we do not find any evidence that news consumption through YouTube is biased toward a specific party or ideological orientation.
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来源期刊
Korea Observer
Korea Observer Multiple-
CiteScore
0.70
自引率
20.00%
发文量
28
期刊介绍: The「KOREA OBSERVER」, an English quarterly journal, has been published by THE INSTITUTE OF KOREAN STUDIES since 1968. The research articles are contributed by scholars and experts on various subjects, such as Korean political, economic, social, and cultural issues, as well as Korean unification, North Korea, and Korea’s foreign relations. The「KOREA OBSERVER」is peer-reviewed journal and maintains its high quality standards. The Journal is distributed to the libraries, academic institutions, research institutes, and individuals over 160 countries in the world. It is indexed by the PAIS International, UMI, Ingenta and International Bibliography of the Social Sciences.
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