{"title":"奢侈品牌提升的历史","authors":"Teresa Sádaba, P. Bernal","doi":"10.1080/20511817.2018.1741169","DOIUrl":null,"url":null,"abstract":"People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex us...","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":" ","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2018-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20511817.2018.1741169","citationCount":"3","resultStr":"{\"title\":\"History as Luxury Brand Enhancement\",\"authors\":\"Teresa Sádaba, P. Bernal\",\"doi\":\"10.1080/20511817.2018.1741169\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex us...\",\"PeriodicalId\":55901,\"journal\":{\"name\":\"Luxury-History Culture Consumption\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2018-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/20511817.2018.1741169\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Luxury-History Culture Consumption\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/20511817.2018.1741169\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2018.1741169","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex us...
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