对电子竞技粉丝身份、参与实践和动机的探索

Joshua Barney , Natalie Pennington
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引用次数: 0

摘要

随着电子竞技越来越受欢迎,评估电子竞技观众和围绕电子竞技形成的粉丝群体很重要。本研究调查了电子竞技粉丝(N=174),以考察观看电子竞技的动机,这些动机与电子竞技社区内的参与行为之间的关系,以及粉丝身份的强度是否介导了动机与参与之间的关系。评估的三类动机是基于技能、基于娱乐和基于关系。结果表明,粉丝身份的强度可以预测电子竞技社区的在线观看频率和参与度。基于技能的动机预测观看频率更高,而基于关系的动机预测在线观看频率和参与度。中介分析表明,粉丝身份部分中介了基于技能的动机,而完全中介了基于关系的动机。基于娱乐的动机并不能预测观看或参与度。总之,我们的研究结果为电子竞技爱好者以及建立和维持关系的重要性提供了更多的见解。
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An exploration of esports fan identity, engagement practices, and motives

As esports continues to grow in popularity, it is important to evaluate esports viewers and the fan communities that form around esports. The present study surveyed esports fans (N = 174) to examine motives for watching esports, how those motives may relate to engagement behaviors within the esports community, and if the strength of fan identity mediated the relationship between motives and engagement. The three categories of motives assessed were skill-based, entertainment-based, and relationship-based. Results suggest that the strength of fan identity predicts both viewing frequency and engagement online within esports communities. Skill-based motives predicted greater viewing frequency, while relationship-based motives predicted both viewing frequency and engagement online. Mediation analysis revealed that fan identity partially mediated skill-based motives and fully mediated relationship-based motives. Entertainment-based motives did not predict viewing or engagement. Together, our results provide additional insight into esports fandoms, and the significance of relationships formed and sustained.

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