“祝大家平安”:哔哩哔哩网上医疗咨询视频评论中的氛围

IF 2.3 2区 文学 Q1 COMMUNICATION Discourse Context & Media Pub Date : 2023-08-01 DOI:10.1016/j.dcm.2023.100714
Shanghao Wang, Zhengpeng Luo
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引用次数: 0

摘要

社交媒体的出现拓展了传统的健康传播研究领域。本研究将系统功能语言学中的“环境隶属关系”框架应用于数字健康语境。具体而言,它探讨了中国在线视频共享平台哔哩哔哩上的医疗咨询视频的观众如何在他们的在线评论中进行协商,并构建共同价值观和知识的纽带。对评论的话语分析表明,观众之间的环境关系与四种主要类型的互动有关(即评估医疗咨询参与者、分享疾病经历、寻求与健康相关的建议和协商医疗知识),通过反复使用沟通和对话附属策略,这些策略作用于在线评论中特定的概念人际耦合。我们认为,这种数字话语中的环境隶属关系反映了社交媒体平台提供的“亲和空间”中以兴趣和内容为中心的互动。我们的研究通过将环境关系置于数字健康背景下,扩展了现有的环境关系知识。它还深入了解了医生和健康教育工作者如何在社交媒体上更有效地传播健康知识和提高公共卫生素养。
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“Wish everyone safe and sound”: Ambient affiliation in online comments on medical consultation videos on Bilibili.com

The emergence of social media has expanded the traditional landscape of health communication research. This study applies the framework of “ambient affiliation” in Systemic Functional Linguistics to a digital health context. Specifically, it explores how viewers of medical consultation videos on Bilibili.com, a Chinese online video-sharing platform, discursively negotiate alignments and construct bonds of shared values and knowledge in their online comments. Discourse analysis of the comments shows that ambient affiliation among viewers is formed in relation to four main types of interaction (i.e., evaluating the participants of medical consultations, sharing illness experiences, seeking health-related advice, and negotiating medical knowledge), through recurrent deployment of communing and dialogic affiliation strategies that act upon particular ideational-interpersonal couplings in the online comments. We argue that ambient affiliation in this digital discourse reflects the interest- and content-focused interactions in the ‘affinity space’ offered by the social media platform. Our study expands the existing knowledge on ambient affiliation by situating it in a digital health context. It also provides insights into how medical practitioners and health educators can more effectively disseminate health knowledge and enhance public health literacy on social media.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
期刊最新文献
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