数字推动在智能家居应用程序使用中弥合环境态度和行为之间差距的潜力

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE International Journal of Information Management Pub Date : 2023-10-01 DOI:10.1016/j.ijinfomgt.2023.102665
Stefan Stieglitz , Milad Mirbabaie , Annika Deubel , Lea-Marie Braun , Tobias Kissmer
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引用次数: 0

摘要

尽管采取了提高能源效率的措施,但由于全球经济增长和消费者行为的变化,全球能源需求逐渐增加。即使人们意识到这个问题,并希望改变他们的能源消耗,他们也很难采取行动。这被称为态度-行为差距。为了缩小这一差距,减少能源消耗和二氧化碳排放,必须考虑超越技术进步的行为干预。一种很有希望的干预是“轻推”,它利用行为经济学的见解,轻轻地推动个人做出更可持续的选择。在本研究中,我们探讨了如何使用轻推修改数字选择架构来影响智能家居应用(sha)中消费者的节能行为。我们对391名参与者进行了一项在线实验,以测试以下三种数字推动在SHA中的有效性:自我承诺、提醒和社会规范推动。虽然结构方程模型的结果表明对弥合态度和行为之间的差距没有影响,但我们发现两种助推类型有促进节能的潜力。因此,本文以新兴技术的数字推动形式,对说服性和信息系统支持的可持续性做出了重大贡献。
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The potential of digital nudging to bridge the gap between environmental attitude and behavior in the usage of smart home applications

Despite energy efficiency measures, global energy demand has gradually increased due to global economic growth and changes in consumer behavior. Even if people are aware of the problem and want to change their energy consumption, they have difficulty acting on their attitudes. This is called the attitude-behavior gap. To narrow this gap and reduce energy consumption and CO2 emissions, behavioral interventions beyond technological advances must be considered. A promising intervention is nudging, which uses insights from behavioral economics to gently nudge individuals toward more sustainable choices. In this study, we investigate how modifying digital choice architectures with nudges can be used to influence consumer energy conservation behavior in smart home applications (SHAs). We conducted an online experiment with 391 participants to test the effectiveness of the following three digital nudges in an SHA: self-commitment, reminder, and social norm nudge. While the results of a structural equation model indicated no effect on bridging the gap between attitude and behavior, we found the potential to promote energy conservation with two nudge types. Thus, this paper makes substantial contribution to persuasive and information systems-enabled sustainability for a better world in the form of digital nudges for emerging technologies.

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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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