A temporal typology of entrepreneurial opportunities: Implications for the optimal timing of entrepreneurial action

Entrepreneurial opportunities emerge and dissipate over time, yet little is known about how and why they vary in their ephemerality and what the implications of temporal variance are for the optimal timing of entrepreneurial action. Building on the actualization theory of opportunity and signal processing theory, we propose that profit possibilities exist in the convolution of consumer desire, technical feasibility, and economic viability of an innovation. Conceiving consumer desire – a necessary ingredient of any profit opportunity – as consisting of fleeting or enduring consumer preferences and fixed or variable consumer expectations, we identify four possible distributions of consumer desire over time. We then show how the interaction of these distributions with technical feasibility functions produces a temporal typology of entrepreneurial opportunities. Our analysis suggests that, despite sharing conceptual similarities in structure, each type of opportunity emphasizes a different form of asymmetry across opportunity categories, which is likely to differentially affect the optimal timing of entrepreneurial action. We conclude by pointing out how considerations of time facilitate the move away from fruitless philosophical debates and toward a more theoretically nuanced and empirically informative view of the concept.