具有正现状成本的离散选择实验中的成本向量效应

IF 2.8 3区 经济学 Q1 ECONOMICS Journal of Choice Modelling Pub Date : 2023-06-01 DOI:10.1016/j.jocm.2023.100401
Heini Ahtiainen , Eija Pouta , Wojciech Zawadzki , Annika Tienhaara
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引用次数: 0

摘要

离散选择实验(DCE)设计阶段的一个重要组成部分是制定成本向量,该向量指定了备选方案的成本,并能够计算边际支付意愿(WTP)估计值。如果成本向量影响选择行为,福利估计可能取决于成本向量的选择,这会导致DCE结果的有效性和可靠性问题。我们采用分样本设计来检验成本向量对选择行为和WTP估计的影响。我们的数据来自DCE对芬兰全国代表性样本的农业环境政策。与之前的研究相比,我们提供了更多的见解,包括四个具有相同调查和实验设计的成本向量,以及现状替代方案的正成本,政策替代方案的成本水平低于和高于现状成本。我们获得了一些证据,证明成本向量会影响选择行为,因为成本向量越高,现状选择的比例越大。绝对和相对成本水平对选择都很重要。边际WTP估计值在具有最大范围成本向量的子样本中最高,该子样本的成本水平低于或高于现状成本。与目前的做法相比,我们建议对成本水平进行更仔细的预测试,以确定合理的成本水平范围,从而得出有效的福利估计。
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Cost vector effects in discrete choice experiments with positive status quo cost

An important component of the design phase of a discrete choice experiment (DCE) is formulating the cost vector, which specifies the costs of the alternatives and enables the calculation of marginal willingness to pay (WTP) estimates. If the cost vector affects choice behaviour, welfare estimates may depend on the choice of the cost vector, which leads to problems with the validity and reliability of DCE results. We employ a split-sample design to examine cost vector effects on choice behaviour and WTP estimates. Our data come from a DCE on agri-environmental policies to a nationally representative sample in Finland. We provide additional insights compared to previous research by including four cost vectors with otherwise identical surveys and experimental designs and a positive cost for the status quo alternative, with cost levels for policy alternatives both below and above the status quo cost. We obtain some evidence that the cost vector affects choice behaviour, as the proportion of status quo choices is larger with higher cost vectors. Both absolute and relative cost levels matter for choices. The marginal WTP estimates are highest in the sub-sample with the largest range cost vector that has cost levels both below and above the status quo cost. We suggest more careful pre-testing of the cost levels compared to current practices to determine a plausible range of cost levels to produce valid welfare estimates.

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来源期刊
CiteScore
4.10
自引率
12.50%
发文量
31
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