University and industry cooperation from the perspective of hotel managers: The case of Türkiye

The aim of the study is to examine the attitudes of hotel managers towards cooperation with tourism academy and to determine the status of cooperation between hotel businesses and tourism academy. Data were obtained from the general managers of eighteen five-star hotels from seven regions of Türkiye by qualitative analysis method. The study found that R&D collaboration is insufficient. However, it was stated that universities assist with digital marketing and promotion. Furthermore, it has been determined that the majority of collaboration between the university and the industry is in the fields of internship and practical training.