面对面:在势均力敌的选举中,三种面部特征可能会改变规模

IF 3.2 2区 心理学 Q1 PSYCHOLOGY, SOCIAL Journal of Experimental Social Psychology Pub Date : 2023-09-01 DOI:10.1016/j.jesp.2023.104488
Jan R. Landwehr , Michaela Wänke
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引用次数: 0

摘要

当政治选举中的选民打算投票给代表其政治利益的候选人时,他们不可避免地会受到候选人视觉外观的影响。事实上,许多政治竞选活动都以广告牌广告为主,主要关注政客的面部肖像。虽然现有的研究已经表明,候选人的视觉外表会对选举结果产生影响,但目前的研究更进一步,调查了哪些特定的面部特征会增加或降低政治家赢得选举的可能性。通过评估17个面部特征,我们确定嘴巴宽度、眼睛高度/宽度的比例和眉毛高度是选举成功的相关预测因素。特别是,我们在一项相关研究、一项实验研究和一项对德国联邦选举的分析中发现,垂直延伸的大嘴和大眼睛对获得选票的可能性有着强大而连贯的影响。在我们假设的投票场景中,瘦眉毛会增加获得选票的可能性,但在真实选举数据的分析中却不会。此外,我们发现,在统计上,嘴巴和眼睛的影响是由感知的可信度和感知的主导地位介导的。就现实生活中的相关性而言,我们的分析表明,这三种面部特征可以在势均力敌的种族中发挥作用。
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来源期刊
CiteScore
6.30
自引率
2.90%
发文量
134
期刊介绍: The Journal of Experimental Social Psychology publishes original research and theory on human social behavior and related phenomena. The journal emphasizes empirical, conceptually based research that advances an understanding of important social psychological processes. The journal also publishes literature reviews, theoretical analyses, and methodological comments.
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