{"title":"《首都与大教堂:罗伯特·h·舒勒为教会发展持续筹款》","authors":"Gerardo Martí, Mark A. T. Mulder","doi":"10.1017/rac.2020.3","DOIUrl":null,"url":null,"abstract":"ABSTRACT Robert H. Schuller's Crystal Cathedral in Garden Grove, California, appeared to be the model of growth and stability among megachurches—until it imploded. Drawing on archival material and interviews, this article demonstrates how the seeming success of Schuller's church growth philosophy was built on a precarious structure that demanded the continual management of flows of capital. In Schuller's vision, a church's capacity must always exceed a leader's projected plan for growth. Large capital projects stimulate revenue, yet borrowed funds are required to accommodate growth in membership that will produce income to pay off loans later. As new members join, however, structures expand, placing increased strain on mobilizing the loyalty of a wider constituency to uphold the charisma-bearing enterprise. Ensuring the credibility of pastoral charisma requires ever expanding infrastructure, which, in turn, demands increased funding for programs, staff, and buildings—a vicious spiral, exacting enormous strains for sustaining the entire ministry.","PeriodicalId":42977,"journal":{"name":"RELIGION AND AMERICAN CULTURE-A JOURNAL OF INTERPRETATION","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1017/rac.2020.3","citationCount":"1","resultStr":"{\"title\":\"Capital and the Cathedral: Robert H. Schuller's Continual Fundraising for Church Growth\",\"authors\":\"Gerardo Martí, Mark A. T. Mulder\",\"doi\":\"10.1017/rac.2020.3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Robert H. Schuller's Crystal Cathedral in Garden Grove, California, appeared to be the model of growth and stability among megachurches—until it imploded. Drawing on archival material and interviews, this article demonstrates how the seeming success of Schuller's church growth philosophy was built on a precarious structure that demanded the continual management of flows of capital. In Schuller's vision, a church's capacity must always exceed a leader's projected plan for growth. Large capital projects stimulate revenue, yet borrowed funds are required to accommodate growth in membership that will produce income to pay off loans later. As new members join, however, structures expand, placing increased strain on mobilizing the loyalty of a wider constituency to uphold the charisma-bearing enterprise. Ensuring the credibility of pastoral charisma requires ever expanding infrastructure, which, in turn, demands increased funding for programs, staff, and buildings—a vicious spiral, exacting enormous strains for sustaining the entire ministry.\",\"PeriodicalId\":42977,\"journal\":{\"name\":\"RELIGION AND AMERICAN CULTURE-A JOURNAL OF INTERPRETATION\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.3000,\"publicationDate\":\"2020-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1017/rac.2020.3\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"RELIGION AND AMERICAN CULTURE-A JOURNAL OF INTERPRETATION\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1017/rac.2020.3\",\"RegionNum\":3,\"RegionCategory\":\"哲学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HISTORY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"RELIGION AND AMERICAN CULTURE-A JOURNAL OF INTERPRETATION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/rac.2020.3","RegionNum":3,"RegionCategory":"哲学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HISTORY","Score":null,"Total":0}
引用次数: 1
摘要
罗伯特·h·舒勒(Robert H. Schuller)在加州花园格罗夫(Garden Grove)的水晶大教堂(Crystal Cathedral)似乎是大型教堂中增长和稳定的典范——直到它内塌。本文利用档案资料和采访,展示了舒勒的教会增长哲学表面上的成功是如何建立在一个不稳定的结构上的,这个结构要求对资本流动进行持续的管理。在舒勒的愿景中,教会的能力必须永远超过领袖的增长计划。大型资本项目刺激收入,但需要借入资金来适应会员人数的增长,这些增长将产生收入,以便以后偿还贷款。然而,随着新成员的加入,组织结构扩大,动员更广泛选民的忠诚来维护这个充满魅力的企业的压力越来越大。确保牧灵魅力的可信度需要不断扩大基础设施,这反过来又需要增加项目、人员和建筑的资金——一个恶性循环,对维持整个事工施加了巨大的压力。
Capital and the Cathedral: Robert H. Schuller's Continual Fundraising for Church Growth
ABSTRACT Robert H. Schuller's Crystal Cathedral in Garden Grove, California, appeared to be the model of growth and stability among megachurches—until it imploded. Drawing on archival material and interviews, this article demonstrates how the seeming success of Schuller's church growth philosophy was built on a precarious structure that demanded the continual management of flows of capital. In Schuller's vision, a church's capacity must always exceed a leader's projected plan for growth. Large capital projects stimulate revenue, yet borrowed funds are required to accommodate growth in membership that will produce income to pay off loans later. As new members join, however, structures expand, placing increased strain on mobilizing the loyalty of a wider constituency to uphold the charisma-bearing enterprise. Ensuring the credibility of pastoral charisma requires ever expanding infrastructure, which, in turn, demands increased funding for programs, staff, and buildings—a vicious spiral, exacting enormous strains for sustaining the entire ministry.
期刊介绍:
Religion and American Culture is devoted to promoting the ongoing scholarly discussion of the nature, terms, and dynamics of religion in America. Embracing a diversity of methodological approaches and theoretical perspectives, this semiannual publication explores the interplay between religion and other spheres of American culture. Although concentrated on specific topics, articles illuminate larger patterns, implications, or contexts of American life. Edited by Philip Goff, Stephen Stein, and Peter Thuesen.