Fairy Godmothers > Robots

The present study, grounded in gender schema theory, employed a posttest experimental design to examine how television might influence girls’ perceptions of STEM (science, technology, engineering, and mathematics). Girls (6-9 years old) were either exposed to stereotypical or counter-stereotypical STEM female television characters. In a posttest following exposure, girls reported math and science self-efficacy, preference for STEM and stereotypical careers, and perceptions of scientists’ gender using the draw-a-scientist procedure. Girls in the stereotype condition reported more interest in stereotypical careers and were more likely to perceive scientists as males than girls in the counter-stereotype STEM condition or a no exposure control. Girls in the counter-stereotype STEM condition did not differ from the no exposure control in any of the dependent variables. Results suggest that onetime exposure to televised stereotypes may activate existing gender schema, but that onetime exposure to televised counter-stereotypes may not have the capacity to alter girls’ STEM schema.