{"title":"大流行中的平台城市化:黑暗商店、幽灵厨房和物流城市前沿","authors":"A. Shapiro","doi":"10.1177/14695405211069983","DOIUrl":null,"url":null,"abstract":"As demand for e-commerce surged during the COVID-19 pandemic, investors began pouring billions into start-ups promising to accelerate digitization and automation in small-margin, winner-take-all sectors, such as retail, grocery, and dining. I examine two business models that feature prominently in this swell of financial optimism: dark stores and ghost kitchens. Both sacrifice consumer-facing real estate to create logistical spaces for online order fulfillment, and both are predicted to become permanent fixtures of the post-pandemic economic landscape. However, few have commented on the consequences of this future-in-the-making or who is likely to suffer them. The essay therefore anticipates how “going dark” may impact consumers, workers, and urban geographies. I argue that going dark represents a new threshold in the spatial materialities and financial imaginary of platform urbanism, what I call the logistical-urban frontier. I theorize how this frontier threatens historically disenfranchised urban communities, and I conclude the essay with a reflection on the conflicted temporalities of logistical speculation.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"168 - 187"},"PeriodicalIF":2.4000,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"20","resultStr":"{\"title\":\"Platform urbanism in a pandemic: Dark stores, ghost kitchens, and the logistical-urban frontier\",\"authors\":\"A. Shapiro\",\"doi\":\"10.1177/14695405211069983\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As demand for e-commerce surged during the COVID-19 pandemic, investors began pouring billions into start-ups promising to accelerate digitization and automation in small-margin, winner-take-all sectors, such as retail, grocery, and dining. I examine two business models that feature prominently in this swell of financial optimism: dark stores and ghost kitchens. Both sacrifice consumer-facing real estate to create logistical spaces for online order fulfillment, and both are predicted to become permanent fixtures of the post-pandemic economic landscape. However, few have commented on the consequences of this future-in-the-making or who is likely to suffer them. The essay therefore anticipates how “going dark” may impact consumers, workers, and urban geographies. I argue that going dark represents a new threshold in the spatial materialities and financial imaginary of platform urbanism, what I call the logistical-urban frontier. I theorize how this frontier threatens historically disenfranchised urban communities, and I conclude the essay with a reflection on the conflicted temporalities of logistical speculation.\",\"PeriodicalId\":51461,\"journal\":{\"name\":\"Journal of Consumer Culture\",\"volume\":\"23 1\",\"pages\":\"168 - 187\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2022-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"20\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Consumer Culture\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/14695405211069983\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CULTURAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/14695405211069983","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
Platform urbanism in a pandemic: Dark stores, ghost kitchens, and the logistical-urban frontier
As demand for e-commerce surged during the COVID-19 pandemic, investors began pouring billions into start-ups promising to accelerate digitization and automation in small-margin, winner-take-all sectors, such as retail, grocery, and dining. I examine two business models that feature prominently in this swell of financial optimism: dark stores and ghost kitchens. Both sacrifice consumer-facing real estate to create logistical spaces for online order fulfillment, and both are predicted to become permanent fixtures of the post-pandemic economic landscape. However, few have commented on the consequences of this future-in-the-making or who is likely to suffer them. The essay therefore anticipates how “going dark” may impact consumers, workers, and urban geographies. I argue that going dark represents a new threshold in the spatial materialities and financial imaginary of platform urbanism, what I call the logistical-urban frontier. I theorize how this frontier threatens historically disenfranchised urban communities, and I conclude the essay with a reflection on the conflicted temporalities of logistical speculation.
期刊介绍:
The Journal of Consumer Culture is a major new journal designed to support and promote the dynamic expansion in interdisciplinary research focused on consumption and consumer culture, opening up debates and areas of exploration. Global in perspective and drawing on both theory and empirical research, the journal reflects the need to engage critically with modern consumer culture and to understand its central role in contemporary social processes. The Journal of Consumer Culture brings together articles from the many social sciences and humanities in which consumer culture has become a significant focus. It also engages with overarching contemporary perspectives on social transformation.