From the golden arches to the golden pond : Fast food and older adults

SUMMARY This research addresses the issues of older adults and the frequency of fast food patronage, fast food meals purchased most often, and reasons for fast food patronage. A randomly selected sample of 500 mature adults (50 years of age and older) was surveyed. The response rate was 36 percent (n = 175). Results of this study indicate that older males are more likely to patronize fast food restaurants than their female counterparts. Mature adults who were in the 60-64 age group were significantly more likely to frequent fast food restaurants than other mature age segments.