Georgios Palisidis, Katerina Giazitzi, V. Karathanos, G. Boskou
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Nutritional application software for restaurants: the tool of customer satisfaction and behaviour
Technological solutions provided to customers with the aim of nutritional information, could be a major challenge of interaction amongst caterers and customers. The purpose of this paper is to evaluate an electronic intelligent system of personalised dietary advice (called 'DISYS') for tablets and smartphones. This application provides nutritional analysis of menu items and personalised suggestions according to the nutritional demands of each customer. The DISYS application was characterised as an easy-to-use, comprehensive and useful tool. Volunteers consider that this application contributes to overall health by enabling the modulation of body weight through healthier choices, reduction of calorie intake and self-monitoring. Application of mHealth as such, designed to provide nutritional information, seems to be useful for customers as they recommend appropriate nutritional options. They seem also to be an effective tool for caterers and nutritionists, who can provide value-added services.
期刊介绍:
The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling