自我效能感和社会影响对印度千禧一代电子支付采用的调节作用

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2021-01-01 DOI:10.1504/IJTMKT.2021.10038769
P. Kumari, Arpit Lodha
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Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials
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来源期刊
International Journal of Technology Marketing
International Journal of Technology Marketing Business, Management and Accounting-Marketing
CiteScore
1.70
自引率
0.00%
发文量
27
期刊介绍: IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
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