社会媒体营销对企业绩效和利益相关者价值创造的使用和有效性:来自希腊B2B出口企业的证据

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2022-01-01 DOI:10.1504/ijtmkt.2022.10044467
Eugenia Papaioannou, Dimitrios Markomichelakis, Eleni Kilipiri
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders: evidence from Greek B2B exporting firms
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来源期刊
International Journal of Technology Marketing
International Journal of Technology Marketing Business, Management and Accounting-Marketing
CiteScore
1.70
自引率
0.00%
发文量
27
期刊介绍: IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
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